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October 27, 2014
One of the key strategies for success in emerging markets is to adapt to local conditions. This could mean redesigning products and services from the ground up or merely tweaking products or packaging to meet consumers’ needs. With an ever expanding list of big-name failures in emerging markets, and tighter economic conditions in some countries, […]
October 6, 2014
The third quarter was one where we saw risks to the global outlook intensify – particularly with regard to tensions in Ukraine and the rise of the Islamic State in Iraq and Syria. Economic news was mixed but some of the biggest headlines were negative – weak Q2 GDP growth in the eurozone and disappointing […]
September 29, 2014
“Think globally, act locally,” long the maxim for successful politics stressing a preference for all things local, is emerging as a global trend. Consumers are looking for locally-sourced produce and are interested in regional foods and tradition. For some, the “local” label is becoming a stronger buying criterion than “organic”. Among other things, the propensity […]
September 19, 2014
The Coca-Cola Co and PepsiCo have long battled for supremacy in cola carbonates, both in the US and abroad. While the domestic battle has reached a ceasefire amidst declining volumes for both companies, growing demand for cola carbonates in Pakistan has reignited the rivalry in this country. Marketing to younger consumers has long been a […]
August 17, 2014
The shift from desktop to mobile internet access is having a significant impact on the travel industry making smartphones and tablets an important booking channel, as well as customer service tool. This technological shift is affecting travel companies, and online travel agencies in particular, resulting in the development of their mobile services and even of […]
August 8, 2014
Nestlé might not be the first brand you turn to when you’re on the hunt for fine chocolate – it certainly isn’t for me – but, as the appetite for luxury grows, this may no longer be the case. More and more manufacturers (and retailers) are jumping on the single-origin label, which promises profitability as […]
January 26, 2014
Expanding Flavour Palates and the Rising ‘Foodie’ Culture For many upper and middle class consumers, food is about much more than survival. It has become a source of pleasure, experimentation, cultural exchange, and, for many, a hobby. Across the globe, diners enjoy all sorts of flavours and cuisine, and their favourite foods need not come […]
January 10, 2014
Urban exports can be seen both as a factor in a city’s economic growth and an indicator of its stage of urban development. Generally, expanding export activities contribute to the economic advancement of urban economies. Different profiles of exported goods and services in developing and developed metropolises also affect wealth disparities of local consumer across […]

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