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licensing

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January 12, 2018
As investigated in our “Character Licensing Trends in Fashion, and Homewares and Home Furnishings in Western Europe” Report, which examines major character licensing trends in the largest markets, Western Europe is key for character licensing across FMCG. It is an affluent and developed region and while fashion’s appeal and advantages are widely recognised by licensors, […]
December 3, 2017
  The Indian Super League has received strong acceptance among owners, fans and sportsmen resulting in increased promotion and investment in the league. Given this promising scenario, the potential for companies and brands to evaluate this sporting domain has risen significantly. Apparel and footwear companies are expected to increase their sales of licensed apparel, footwear […]
Abhishek Chaturvedi
November 23, 2017
As investigated in our “Global Trends Shaping Brand and Lifestyle Licensing Part 2” Global Briefing,  Brand and Lifestyle Licensing presents unique opportunities for businesses. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to generate additional revenue in the form of royalties. The second part of this comprehensive report highlights opportunities and key challenges […]
October 15, 2017
As I investigate in our “Global Trends Shaping Brand and Lifestyle Licensing Part 1” Global Briefing, Brand and Lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams . Many franchises aspire to be true lifestyle […]
August 10, 2017
As I explore in our “Global Licensing Trends in Adult Fashion” global briefing, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure drive growth, fashion house and […]
July 19, 2017
As I highlighted in the “Emerging Retailing Models in Licensing: Pop-up Stores” opinion piece previously, pop-up shop format works well in the licensing industry. They can act as billboards for the franchise, enabling licensors to communicate the brand story directly with consumers. Recently, increasing number of business have been experimenting with the model by opening outlets at cinemas and live shows using it to communicate their […]
June 7, 2017
The 2014 release of the LEGO Movie made construction toys the fastest growing category in 2015 and the main growth driver in the global traditional toys and games market. By 2016, however, the power of the hit movie had faded, with construction toys growing by 5% in value globally. At the same time, games and […]
June 5, 2017
Licensed toys have increasingly become a vital part of the traditional toy market, with licensed toys expected to grow by 14% from 2017 to 2020 reaching USD26 billion in sales. This growth is far above non-licensed products, and three core regions, North America, Western Europe, and Asia Pacific, are expected to make up the vast majority […]

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