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licensing

Showing 1 - 32 of 43 documents
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Characters Continue to Drive Licensing in Fashion, and Homewares & Home Furnishings in Western Europe

As investigated in our “Character Licensing Trends in Fashion, and Homewares and Home Furnishings in Western Europe” Report, which examines major character licensing trends in the largest markets, Western Europe is key for character licensing across FMCG. It is an affluent and developed region and while fashion’s appeal and advantages are widely recognised by licensors, […]
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Licensed to Wear: Licensed Fashion is Exploding

As I explore in our “Global Licensing Trends in Adult Fashion” global briefing, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure drive growth, fashion house and […]
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Licensors and Retailers Increasingly Experiment with the “Pop-up” Store Model in Licensing

As I highlighted in the “Emerging Retailing Models in Licensing: Pop-up Stores” opinion piece previously, pop-up shop format works well in the licensing industry. They can act as billboards for the franchise, enabling licensors to communicate the brand story directly with consumers. Recently, increasing number of business have been experimenting with the model by opening outlets at cinemas and live shows using it to communicate their […]
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Childrenswear: A Key Driver for the Global Licensing Industry

As I explore in our “Global Licensing Trends in Children’s Apparel and Footwear” Global Briefing, characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity and sports. Outerwear is the largest licensed […]
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Euromonitor to Speak at LIMA Mind Mix Executive Forum 2017

Event Name: LIMA Mind Mix Executive Forum Date: 17-03-31, 9am Location: Milan, Italy Link: https://www.licensing.org/mindmix/ Event Description: Mind Mix is a two-day executive forum featuring high-level dialogue between leading global licensing professionals. The most important, trending topics that impact daily and long term business strategies will be discussed. Speaker: Utku Tansel, Strategy Analyst – Licensing […]
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Euromonitor to Speak at Hong Kong Toys & Games Fair 2017

Event: Hong Kong Toys Industry Conference Date: 9-12 January 2017 Venue: Room N101B, Hong Kong Convention and Exhibition Centre Speaker: Utku Tansel, Strategy Analyst – Licensing Presentation Date: January 10, 2017 Presentation Time: 14:40 – 15:10 Presentation Title: Key Global and Regional Trends Shaping Toys Presentation Description:  Construction, once again, has been the star of […]
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Experiential Licensing Brings Brand New Cross-Industry Prospects

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]
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Euromonitor to Speak at Licensing Expo 2016

As investigated in our “Character Licensing Trends in Fashion, and Homewares and Home Furnishings in Western Europe” Report, which examines major character licensing trends in the largest markets, Western Europe is key for character licensing across FMCG. It is an affluent and developed region and while fashion’s appeal and advantages are widely recognised by licensors, […]
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Hong Kong Toys & Games/Licensing Fair Reaffirms Asia’s Key Position in Toys Licensing

I presented the “Key Global and Regional Trends Shaping Toys Licensing” during the Hong Kong Toys & Games/Licensing Fair and Conference over 11-14 January, highlighting some of the key findings from Euromonitor International’s latest global research. My keynote speech included analysis and data on major toy licensing trends by region, as well as the hottest […]
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