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Lego

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September 6, 2017
The Lego Group reported a revenue decline of 5% in the first half of 2017, prompting Lego to reduce its global workforce by 1,400 employees as the company adjusts to one of its first revenue declines in over a decade. This decline is in line with 2016 results as the US, which represents the largest […]
March 8, 2016
2015 was a big year for LEGO Group. Revenues increased by 25% to DKK35.8 billion, whilst net profit reached DKK9.2 billion, constituting a 31% increase on 2014. A strong US dollar contributed to these results by increasing US revenues in terms of Danish kroner, but the majority of growth was organic, with licensed Star Wars […]
September 26, 2015
The latest season of Doctor Who started this month, and the show is coming into its 35th series. The programme went through a revival nearly a decade ago and has since grown immensely in popularity, reaching new heights of viewership and becoming a larger force within licensing. While this popularity still predominantly comes from its […]
September 9, 2015
As I explore in our “Key Global and Regional Trends Shaping Toys Licensing” global briefing, toys is one of largest industries for licensed products globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is the world’s largest. As the Frozen franchise took the industry by storm, 2014 was a […]
December 4, 2014
Euromonitor International attended Brick 2014: Built for LEGO Fans, formerly known as The LEGO Show, held between 27-30 November in ExCel, London. Originally scheduled to take place in May at The O2, the organisers had to move to the bigger ExCeL Centre to accommodate the strong demand for tickets.  It seems like it is the […]
October 17, 2014
Euromonitor International attended the Brand Europe Licensing Fair, the only pan-European event dedicated to licensing and brand extension, held between 7-9 October in Olympia, London. The show was officially the biggest to date in its 16 year history, featuring around 235 exhibitors of which over 55 were new. Bandai Namco, the world’s fifth largest toy […]
March 17, 2014
Toys and games is one of largest industries for licensed products globally. Hasbro’s Transformers and Mattel’s Cars are influential players in licensed toys, and each brand launch coincided with a movie release. Robert Porter, Toys and Games Research Analyst, states that these franchises will eventually end, but the Lego Group has secured long-term success with […]
Euromonitor Research
March 11, 2014
Following the recent announcement of LEGO’s double-digit growth in 2013, Mattel has acquired Mega Brands, LEGO’s biggest competitor in construction toys, for US$460 million. With the global resources of Mattel now backing the well-established Mega Brands, category share could potentially start to drift from LEGO, especially in regions where it does not hold a dominant position. Below, […]

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