April 17, 2018
The Trump administration’s decision to issue a tariff on large washing machines (washers) is expected to create a significant influence on industry players as well as consumers. Washer manufacturers importing products outside the US are expected to face a significant price disadvantage as compared to US manufacturers whose production plants are mostly based in the […]
June 27, 2017
2016 was another year of solid value growth for the home care industry, with global value sales growing 5% to reach US$ 143 billion. From powder to tablet, from spray cleaners to wipes, there has been a clear shift in the way people purchase cleaning products. In this article, we will discuss the top global […]
April 17, 2018
There were 219 million households registered in the EU28 in 2015, with almost a 96% possession rate for automatic washing machines, which equated to an operational machine population of some 209 million units in 2015. Laundry appliances’ purchasing drivers are multiple and although price will remain one of the most powerful, consumers have, it appears, […]
April 17, 2018
Following the somewhat surprising acquisition of Dollar Shave Club for US$1 billion at the end of July 2016, Unilever has followed by announcing a three-month partnership with Persil and Zip Jet, an on-demand laundry app service provider. The start-up began in London in 2014 and soon expanded to Berlin, Paris and Dublin, recording some 50,000 […]
April 17, 2018
Fmcg products, in general, should be designed to meet the needs of all people who wish to use them, so this requires a fundamental condition of good design that includes all – or as many as possible – in the usage equation. The global briefing Universal/Inclusive Packaging Design in Home Care explains that the need for UD or […]
July 9, 2016
There have been strong developments in packaging in environmental, convenience and efficiency terms. In particular, portion-control continued to evolve in dishwashing.
July 7, 2016
Rising urbanisation in Australia and consumers spending less time at home is leading to a growing reluctance to spend time doing household chores.
June 25, 2016
The scent booster category – located in other laundry boosters – is estimated by Euromonitor International to be valued at US$400 million globally in 2015, amounting to a minor 0.5% share of global laundry care value sales.  Yet in spite of its relatively minor size, the format could well play a game-changing role in the […]

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