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lager

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March 19, 2018
Flavoured/mixed lager beer grew by 5.6% CAGR in Eastern Europe over 2008-2016 in total volume terms, while sales of standard lager beer dropped by -3.2% CAGR over the same period. According to Anna Ward, Senior Analyst – Alcoholic Drinks at Euromonitor International, brewers across mature markets have attempted to boost sales of flavoured/mixed lager, in […]
November 5, 2014
Euromonitor International reports that beer alternatives in 2013 made up 13 billion litres of volume sales and US$58 billion in sales revenue. This is small when compared to the respective standard lager sizes of 182 billion litres and US$583 billion. The forthcoming webinar Beyond Standard Lagers, on 12 November 2014, will highlight the key opportunities […]
September 5, 2014
Are consumers looking for less alcohol in their beers or is it just the influence of marketing by the big brewers? If we were to observe the current situation in the UK and the US there are different dynamics that suggest an answer to this question. In the former market legislative action influenced the development […]
June 11, 2014
The addition of the flavoured/mixed lager category to the Alcoholic Drinks 2014 edition has highlighted some interesting dynamics in the global beer market. According to Euromonitor International, standard lager in 2013 in developed markets posted a 3% decline in volume sales and is anticipated a stagnant performance over 2014-2018. Global brewers have looked for ways […]
September 22, 2011
Following the rejection of its initial proposal in June, SABMiller has reached agreement to buy Foster’s Group for A$5.1 per share in cash, valuing the business at A$12.3bn (US$12.6bn), including debt. Foster’s sales are focused on its domestic Australian market and offers limited global scale, only registering 0.5% volume share in 2010. The acquisition will […]
July 10, 2002
From its marginal presence even as late as the 1960s, lager has become the mainstay of the British beer drinker, accounting for 65% of the market in 2001 and being the only sector to report positive growth. Paradoxically, the very popularity of foreign lager in the UK has led to a large proportion of it being brewed domestically as opposed to being imported.

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