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KFC

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September 14, 2015
Growth in China’s foodservice industry has been slowing for years, causing many to wonder about the long-term prognosis for the world’s largest global foodservice market. Slowing growth, an economy that is reaching the end of its catch-up phase, and increasing competition in chained foodservice have left many operators with a lot of uncertainty when it […]
February 28, 2014
Yum! Brands’ flagship KFC went from China success story to cautionary tale in 2012, hit with slowing growth, growing competition, food safety scandals, health scares, and declining public opinion. The company is now facing the challenge of turning business around in one of the most important fast food markets, a complex task that has yet […]
February 6, 2014
There is growing number of health-conscious consumers in the world, and these consumers are opting for healthier alternatives when eating out. This leaves foodservice operators with a challenge to find the balance between indulgent and healthy foods. Fast food operators are particularly challenged, as fast food already carries an unhealthy stigma. In Asia, the world’s […]
Euromonitor Research
December 24, 2013
  India has been steadily claiming a larger share of the attention of leading operators looking to expand abroad, and some have even gone as far as calling India, “China 2.0”. Within the past year, Yum! Brands, McDonald’s and most recently, Burger King, have all pledged to make India a central focus of their future […]
February 4, 2012
Euromonitor International examines ten key growth Foodservice chains to watch, with several well on their way to taking their place as major global players over the next ten years.
December 12, 2011
On the back of incredible success in China, Yum! Brands is now looking to India to be its next major growth engine. Though currently a very small market for Yum! Brands in revenue terms, the company has recognised that India offers enormous future opportunities in fast food. Like China, India has a large population dominated […]
July 11, 2011
Following on the heels of rival KFC’s new value-priced menu, McDonald’s India has taken the opposite tack, rolling out a premium-priced menu designed to further broaden the chain’s consumer base. Both moves illustrate the potential for a diverse product strategy in markets like India. This is particularly true for fast food chains, many of which […]
May 19, 2011
Following on the heels of rival KFC’s new value-priced menu, McDonald’s India has taken the opposite tack, rolling out a premium-priced menu designed to further broaden the chain’s consumer base. Both moves illustrate the potential for a diverse product strategy in markets like India. This is particularly true for fast food chains, many of which […]

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