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Keurig

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April 23, 2017
Prior to about 2009, one cannot really speak of a“global” market for coffee pods, because the market was so heavily centralized in Western Europe that Switzerland by itself had more annual sales than the entire developing world. However, in the relatively short amount of time since then, Europe has fallen in share to less than […]
June 19, 2016
Less than a year after its launch, Keurig Green Mountain announced it is withdrawing from the market its Keurig Kold at-home pod sparkling beverage maker.
April 21, 2016
US consumers enjoy consuming espresso-based drinks in specialist coffee shops and increasingly want to recreate these beverages at home.One indicator of the rising interest in at-home preparation of gourmet coffee beverages is the 29% growth in retail unit sales of espresso coffee machines from 2010 to 2015 in the US, according to Euromonitor International’s Consumer […]
December 9, 2015
JAB Holding’s US$13.9 billion buyout of Keurig Green Mountain represents a further statement of intent regarding the investment group’s ambitions in the coffee space. While the company has focused its efforts on the US in 2015, with the Keurig deal following the acquisitions of third-wave coffee players Stumptown Coffee Roasters and Intelligentsia Coffee, the long-term […]
October 9, 2015
Keurig Green Mountain, Inc recently released an in-home soft drinks machine called the Keurig Kold. Many challenges lie ahead for the machine’s success, including unit price, pod prices and distribution. Consumers may not be ready to spend US$ 370 on the machine, but the machine does create real Coca-Cola products which could sway fans of […]
Howard Telford
July 26, 2015
At the March 2015 International Housewares Show in Chicago, multiple vendors featured electric kettles with adjustable temperature controls, filtered coffee systems, and electric coffee makers offering barista-quality coffee. One of the most promising products at the show was the KitchenAid Pour Over Coffee Brewer that claims to marry the benefits of pour over with the […]
June 12, 2014
The coffee machine market is entering a new normal. Pod coffee machines in North America and Western Europe are a consolidated reality and globally, premiumisation is over. 20% of growth in pod coffee machines now comes from non-traditional coffee drinking markets. In the US, new premium entrants must face Keurig’s undisputed leadership. In Western Europe […]
May 28, 2014
Nespresso’s business model (one brand, one drink) will continue to have a tough time in the US. Consumers there are very loyal to their favourite hot drinks brands and will pay a premium for a Keurig coffee machine because it brews all their favourite branded drinks at the touch of a button and at a […]

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