October 29, 2017
What is the BOP? There is no fixed definition of the bottom of the pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the poorest socioeconomic group in […]
October 1, 2017
Euromonitor International partnered with Africa Business Radio for this exclusive podcast. Nairobi is often chosen as a starting point for many safari trips in both Kenya and Tanzania. With Nairobi National Park located right on the city’s doorstep, Nairobi has a well-developed safari tourism industry, which over the years has become an important part of […]
August 11, 2016
An extensive overview of 24 first- and second-tier cities in Cameroon, Kenya, Nigeria and South Africa in a recently published white paper reveals particularly dynamic growth shifting from the region’s mature consumer markets in South African metropolises to the urban areas in other Sub-Saharan countries. Indeed, out of the top 10 fastest growing cities in […]
October 5, 2015
Concerns over safety have an impact on every aspect of consumer decision-making in Africa, from where to live and shop, to the car one drives and the route one takes to and from home. This is because insecurity and fear are normal realities of life on the African continent, from the broader conflicts in countries […]
May 30, 2012
Sub-Saharan Africa is generally considered to be the least economically developed region in the world, meaning that there is overall strong potential for future growth opportunities. Euromonitor’s Countries and Consumers team identified five key facts about the region and its untapped potential. This video is also available on 
Euromonitor Research
October 26, 2011
Problems in neighbouring Somalia are threatening to bring down the progress that the tourism industry has made in Kenya in the past few years.

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