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Japan

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May 17, 2018
Global travel attractions were valued at USD 254,6 billion in 2017, bringing the attention of over 14,8 billion people. Visitor attractions in China, USA, Japan, France, Germany, United Kingdom and Russia draw the most people each year, with nearly 11 billion visitors. In celebration of International Museum Day, taking place on May 18th, use Euromonitor […]
October 9, 2017
  Healthy products in Japan have long emphasized low calorie content. However, Japanese consumers are increasingly basing their view of healthy eating as more than just controlling their daily calorie intake. This rising nutrition awareness is boosting the sales of products with low carbohydrates, added sugar and artificial ingredients. Watch on YouTube
Yuri Gorai
October 3, 2017
The RTD (ready to drink) coffee category first became a major soft drinks category in Japan, and well over half of global sales still occur there. However, category maturity, demographic issues and changing coffee consumption patterns are all weighing the Japanese category down. Growth is minimal and Japan’s importance to the global category is falling […]
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September 29, 2017
As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty and fashion industries, where professionals select products for the consumers or recommend certain products to purchase. Such curation services capture the delicate […]
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September 21, 2017
Growing commitment to CO2 emissions but some challenges prevail The top five countries by CO2 emissions from the consumption and flaring of fossil fuels are China, the USA, India, Russia, and Japan. Broadly, the high levels of CO2 emissions in these countries are linked to their economic sizes and structures, extent of urbanisation and the energy mix. […]
September 19, 2017
While the ageing population in Japan was seen as a constraint within the Beauty and Personal Care industry in Japan, it has been proving to be an advantage to some companies who developed age-specific brands and products to address age-related concerns. Along with age-specific products, tourism demand has also supported growth thanks to large numbers […]
June 4, 2017
Shifting lifestyles are driving consumers to demand healthier, safer and more ethically conscious products, which has resulted in the strong growth of interest in organic/natural cosmetics. Japan, Asia’s second largest beauty market, is no exception. Whilst the market remains small, there are many brands and products entering this arena, and retailers are actively promoting organic/natural […]
April 29, 2017
  In Japan, a rising awareness of modern health is boosting the growth of ready to drink tea, flavoured water, and mixers. As the definition of healthy drinks among consumers is transitioning, the landscape of soft drinks is changing in Japan. Watch on YouTube
Akari Utsunomiya

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