June 8, 2018
Custom skin care is a strong trend that has picked up momentum in India over the last two years. With growing beauty concerns, especially among the younger and working population, consumers are no longer happy with a one-size-fits-all solution. Beauty specialist retailers and department stores are two major channels that will witness a high level […]
April 18, 2018
Kolkata is often referred to as the “City of Joy” due to its strong cultural heritage. Its citizens have an affinity for indigenous materials such as cotton and khadi, thereby creating a strong market for home grown stores. The mall culture in the city is mainly being driven by the younger population aged 14-30. There […]
April 5, 2018
This article first appeared in Images Retail magazine – Jan 2018 issue. Shopping experience over the years has seen a paradigm shift in the way services are offered and consumed. This shift in consumer behaviour has a global impact across industries which will shape the world through 2030, termed as a “megatrend” by Euromonitor International’s […]
February 19, 2018
Declining fertility rates and ageing populations mean the base of young people of tertiary student age (18-22 years) has remained broadly stable in recent years, and is expected to rise only marginally in the five years to 2021. India will have the largest pool of potential students in 2021, as its 18-22 year old demographic […]
February 3, 2018
This article was first published in the Shopping Center News magazine Aug-Sept 2017. The city of Delhi continues to be enamoured with fashion and glamour. The people of the city are known for their flamboyant taste in food, clothing, colours and weddings. No wonder that the city continues to charm every shopper, be they domestic […]
December 27, 2017
  India is one of the most promising digital markets in Asia with an increasingly digitally-savvy youth population and millions more expected to come online. However, poor digital infrastructure reflected in low broadband penetration hinders realization of the country’s digital potential. India also ranks low in Euromonitor International’s Digital Consumer Index. However, the government is […]
Swarnava Adhikary

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