July 26, 2018
Earlier this month, I attended and presented at India’s first trade show on craft beverage production, Craft Drinks India 2018 in Bengaluru. The conference aimed to showcase cutting-edge alcoholic beverage production technologies as well as to discuss market trends and challenges with a focus to understand evolving consumer behaviours, opportunities of growth and innovation for […]
July 9, 2018
News of the entry of IKEA in the India’s market has brought in renewed vigour and has put the furniture space in the country under limelight. In a society where people desire to own branded products and lead aspirational lifestyles, the way one styles their home has become a creative means of self-expression for all […]
June 26, 2018
For businesses, branching out into untapped markets is an important, yet imperious assignment, especially when tasked with deciphering a market’s characteristics— be it identifying competitors, market sizing or analysing labour costs. Retailers in clothing and apparel are drawn to urban areas as they concentrate populations, wealth and affluence; however, city-level data on consumer and economic […]
April 18, 2018
Kolkata is often referred to as the “City of Joy” due to its strong cultural heritage. Its citizens have an affinity for indigenous materials such as cotton and khadi, thereby creating a strong market for home grown stores. The mall culture in the city is mainly being driven by the younger population aged 14-30. There […]
April 5, 2018
This article first appeared in Images Retail magazine – Jan 2018 issue. Shopping experience over the years has seen a paradigm shift in the way services are offered and consumed. This shift in consumer behaviour has a global impact across industries which will shape the world through 2030, termed as a “megatrend” by Euromonitor International’s […]
February 19, 2018
Declining fertility rates and ageing populations mean the base of young people of tertiary student age (18-22 years) has remained broadly stable in recent years, and is expected to rise only marginally in the five years to 2021. India will have the largest pool of potential students in 2021, as its 18-22 year old demographic […]

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