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home and garden

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July 20, 2018
Tendo crescido no mundo digital, a geração Millennial possui características distintas dos Baby Boomers e da Geração X. No entanto, esta geração enfrenta um mar de desafios à medida que entra na vida adulta. Os jovens não são mais tão jovens Em 2018, os mais novos da geração Millennial (os nascidos em 1994 estarão com 24 […]
July 9, 2018
News of the entry of IKEA in the India’s market has brought in renewed vigour and has put the furniture space in the country under limelight. In a society where people desire to own branded products and lead aspirational lifestyles, the way one styles their home has become a creative means of self-expression for all […]
June 4, 2018
Euromonitor recently released new research for its Home and Garden database, and several key trends emerged from the findings. Home and garden players continue to expand their online presence, whether that be through internet retailing, social media or augmented reality. Home and garden online sales have mushroomed since 2012 to reach 69 billion US dollars […]
Erika Sirimanne
May 24, 2018
In 2018, the last of the millennial generation will be reaching their mid-20s. This generation possesses characteristics distinct from Baby Boomers and Generation X, having grown up in a digital-first world. However, millennials face a sea of challenges as they step into adulthood.   The young are not that young anymore In 2018, the last […]
May 22, 2018
The Internet of Things (IoT) in the home is already a multibillion-dollar global industry, as premiumisation, efficiency and technology adoption have encouraged households to embrace smart solutions for individual areas of the home – the kitchen, bathroom and living room – and provide relevant case studies that reflect current trends in smart-home solutions.    What […]
May 8, 2018
Our March webinar, “How to Sell Home and Garden Products to Millennials” and newly-released “Millennials: Selling Home and Garden to Generation Rent” strategy briefing, continue the investigation into what young adults today want from the home and garden industry. While much of the spotlight has shifted to the up-and-coming Generation Z (born 1995 or later), […]
April 30, 2018
Online players look to bricks & mortar Home and garden players continue to expand their online presence, whether that be through internet retailing, social media or augmented reality. Tapping into personalisation trends, Wayfair, Ikea and Ashley Furniture all launched augmented reality apps in 2017; offering consumers the ability to see what home furnishing products would […]
April 27, 2018
Arbor Day is here and the home and garden market is growing thanks to internet retailers like Amazon. As the US housing market continued to recover in 2016, home and garden sales increased for the seventh consecutive year, recording value growth of 3% at current prices. This rate of growth was broadly in line with […]

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