April 18, 2018
The apparel and footwear market saw value growth of 1.2% in 2017; an improvement over 2016 which recorded the weakest growth since the global recession. But at 3.1% in 2017, volume growth outpaces value growth and is expected to continue doing so, over the forecast period. Indeed, fast fashion brands continue expanding across emerging regions, […]
March 30, 2017
H&M announced on Thurday 30th March the launch of a new brand rooted in “style beyond trend.” Bernadette Kissane, apparel and footwear analyst at Euromonitor International, comments: “The announcement of H&M’s new brand Arket comes at an interesting time. While the company has been teasing consumers with the potential launch of a new brand for a while […]
June 17, 2016
Just after H&M entered the apparel market in Romania, its strategy of wanting to become the biggest dog in the fight became blatantly apparent. The Swedish retailer entered Romania in 2011, ending its first year as the fifth largest brand, only to become the largest apparel brand in value terms two years later. As of 2015, H&M generated over […]
March 30, 2016
You can’t sit with us (unless you resemble a photoshopped model); the once exclusive strategies of teen fashion players, built on heavy-logoed products and a too cool for school brand image, are no longer resonating with the younger consumer.
October 16, 2015
  Retail stores such as H&M and Gap recently opened in India, highlighting a recent influx of international retailers targeting the country. Beneficial economic policies, increased annual disposable income and heightened awareness of international players are all making conditions favorable for these retailers to expand into India. However, a lack of space and high real […]
Euromonitor Research
November 6, 2014
Fast fashion may have taken the slow route to the Australian market, however leading global apparel players are now opening stores locally at breakneck speed. Fuse this with the fortuitous favour currently bestowed on stylish activewear or “sports-luxe”, and globalisation emerges as a two-way street for Australia, as local designers achieve international recognition and the […]
February 4, 2014
Stylish women’s activewear is bringing in the big bucks. Gone are the days when female consumers were satisfied donning a ragtag ensemble of frayed, oversized cast-offs for their fitness pursuits. This is not an ephemeral frenzy driven by January’s good intentions, detox plans and gym memberships, but, rather, part of a larger healthy lifestyle drive […]
February 8, 2014
Brazil has been relatively untapped in the last five years by major multinational apparel companies due to the many entry barriers in the country. Weak infrastructure, high taxation on imports and soaring logistical costs were enough to delay apparel companies until now. Brazil’s economic boom is drawing the likes of Gap, Forever 21 and H&M […]

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