October 17, 2014
Euromonitor International attended the Brand Europe Licensing Fair, the only pan-European event dedicated to licensing and brand extension, held between 7-9 October in Olympia, London. The show was officially the biggest to date in its 16 year history, featuring around 235 exhibitors of which over 55 were new. Bandai Namco, the world’s fifth largest toy […]
October 17, 2014
                        The focus of this report will be to examine the success of Hasbro’s licensing strategy and entry into the video games market primarily through mergers and acquisitions. The report will also analyse the importance of geographic expansion to determine which categories Hasbro will […]
October 17, 2014
With the vital Christmas period rapidly approaching, Euromonitor International takes a look at which toys and games could take pride of place under the tree this year. 2012 saw the construction toys and pre-school categories achieve the strongest growth, followed by dolls and accessories in third place. Will LEGO’s range manage to maintain its momentum […]
October 17, 2014
There has been growing pressure on toy retailers to market toys in a gender-neutral manner. As such, Toys “R” Us is now revamping its strategy and is removing labeling for boys and girls. Campaign group Let Toys Be Toys is concerned that gender-specific toys can influence children with regard to sexist stereotypes, and so should […]
October 17, 2014
With the release of the company’s half-year results for 2013, speculation has been building that LEGO is now the second biggest toy company globally, overtaking Hasbro. When looking at the global rankings of toy companies and the results published by LEGO, there are a few things which need to be considered. The most important is […]
August 10, 2011
The lines between traditional toys, video games and game applications (apps) for the iPad, iPhone, and other smartphones are becoming increasingly blurred, as many popular brands cross over. Hasbro, a major US toy manufacturer, has a licensing relationship with Electronic Arts to produce board games as video game software and downloadable phone apps. Spin Master’s […]

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