Haier Group

July 30, 2016
In 2015, there were over 290 million households with an annual disposable income below US$10,000 (in purchasing power parity – PPP terms) who can barely afford discretionary spending (that is, spending on items other than food, non-alcoholic beverages and housing). Yet, large multinationals are paying greater attention to these low-income households at the bottom of […]
March 29, 2016
In the wake of Haier acquiring General Electric’s appliance division, each company should look to respectively grow. Haier should focus on growing in areas where its premium brands would not be competitors. In fact, Haier has indicated it will bring GE brands over to China. GE should focus on Asia-Pacific and the Middle East and […]
July 28, 2014
It has been two years since Haier Group enjoyed the status of top global manufacturer within major appliances, after acquiring Fisher & Paykel in 2012. Thanks to the fast and continued growth of the Chinese economy, Haier has been able to gain share, with its long-established position in its domestic market. However, the cessation of […]
March 4, 2014
Haier, the world’s largest major appliance manufacturer, is the latest company expressing interest in entering a joint partnership with Indesit. This deal, if it progresses, would benefit both companies as Haier has stated their willingness to pay whatever Indesit shares are worth and Haier would be gaining a foothold in the European market. Haier, the […]
Lorenza Della Santa
September 14, 2012
In an effort to expand appliance sales outside of its native China, Haier bid to purchase Fisher & Paykel.  Haier has attempted to boost sales globally, but has yet to overcome a stigma of the poor quality of Chinese products, states Jamie Ko, Head of Global Appliance Research at Euromonitor. With this recent purchase, Haier […]
July 31, 2011
Panasonic Corp recently announced its intention to sell its recently acquired Sanyo refrigeration and washing machine business units to Haier Group in Japan and Southeast Asia as part of its efforts to restructure its operations. By acquiring Sanyo, Haier will become one of the top five major appliance players in Japan, a market traditionally driven […]

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