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Unleashing the Power of Play: Gamification Brings the Fun In-Store
Paula Goni
With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.
Megatrends: Quantifying Shopper Reinvented
Bob Hoyler
The Shopper Reinvented megatrend highlights how consumers’ habits are changing across the pre-purchase, purchase, and post-purchase stages of the shopping journey. One of the most obvious manifestations of this shift is the consumer propensity to increasingly make purchases across many different platforms, both offline and online – partially due to an increased desire for instant gratification.
Key Drivers for Private Label Growth in Latin America
Andres Chehtman
The share of private label sales in Latin America remains far below that of developed regions such as Western Europe and North America, indicating there is further opportunity for growth. Euromonitor International has examined the main reasons for the growth of private label in Latin America.
Has Douyin Become the Next Big Channel for Supplement in China?
Yang Hu
Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.
Personalised Shopping Experiences: How Pharmacies and E-Commerce are Winning Sales from Direct Sellers in Latin America
Carmen Silva
A direct selling revival is unlikely to happen in 2024. Consumers craving personalised shopping experiences are migrating towards pharmacies. In this article, Euromonitor International explores the drivers for channel depletion in Latin America.
Riding the Wave of Recommerce: Why Brands Must Seize This Opportunity
Marija Milasevic
Despite the longstanding existence of the resale model, recent years have witnessed a transformative surge in recommerce. Fuelled by ongoing digitalisation, global financial instability, and a growing commitment to sustainability, recommerce has reached heretofore unforeseen levels.