Green Mountain

October 9, 2015
Keurig Green Mountain, Inc recently released an in-home soft drinks machine called the Keurig Kold. Many challenges lie ahead for the machine’s success, including unit price, pod prices and distribution. Consumers may not be ready to spend US$ 370 on the machine, but the machine does create real Coca-Cola products which could sway fans of […]
Howard Telford
August 22, 2014
The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft’s brand of products in pod form for use in Keurig machines. Kraft’s brands are a large gain for Green Mountain, who’s main strategy is to obtain liscenses from large coffee players. Kraft’s Maxwell House brand is the second largest […]
February 5, 2014
Coca-Cola recently announced its plans to purchase a 10 percent stake in Green Mountain Coffee Roasters, creators of the Keurig brewing system. Jonas Feliciano, Beverages Industry analyst at Euromonitor responds to the news and explains how Coke and Green Mountain will benefit from the purchase. Coca-Cola recently announced its plans to purchase a 10 percent […]
Euromonitor Research
February 5, 2014
During its Q4 earnings call and a recent appearance at Beverage Digest’s “Future Smarts” conference in New York, Green Mountain Coffee Roasters CEO Brian Kelley spoke about the company’s intent to launch Keurig 2.0 during the next fiscal year as well as a “cold beverage platform” the following year. The cold platform will allow consumers […]
January 30, 2014
Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less wasted coffee for consumers, while offering them a (5) vast array of brands. Under […]
March 21, 2011
In March 2011, Starbucks Corp announced an agreement with Green Mountain Coffee Roasters Inc in which they would begin selling Starbucks and Tazo branded pods for the Keurig K-Cup single cup brewing system.

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