July 20, 2018
Tendo crescido no mundo digital, a geração Millennial possui características distintas dos Baby Boomers e da Geração X. No entanto, esta geração enfrenta um mar de desafios à medida que entra na vida adulta. Os jovens não são mais tão jovens Em 2018, os mais novos da geração Millennial (os nascidos em 1994 estarão com 24 […]
May 8, 2018
Our March webinar, “How to Sell Home and Garden Products to Millennials” and newly-released “Millennials: Selling Home and Garden to Generation Rent” strategy briefing, continue the investigation into what young adults today want from the home and garden industry. While much of the spotlight has shifted to the up-and-coming Generation Z (born 1995 or later), […]
April 6, 2018
The International Home + Housewares Show [IHHS] is one of the most ambitious events of its kind, providing buyers and media from around the globe a sneak peek into the new products and innovations that will be driving the conversation in the industry for the rest of the season. While attending the conference and other […]
May 24, 2016
While children may represent a dwindling demographic in terms of share of the population, they are a growing market force with unprecedented purchasing power and influence on the household budget. This strategy briefing takes a close look at the global impact of the young generation and its attitudes towards technology, health, culture and relationships on […]
July 20, 2018
2015 was a year when the global economy strengthened but (once more) at a disappointing pace. Divergence was a key word: the UK and the USA have been experiencing the strongest growth of the world’s major developed economies, whereas Japan and Italy continue to disappoint.
December 31, 2015
According to Euromonitor data, Generation Z, which consists of individuals born between 1995 and 2005, currently accounts for nearly 1.3 billion people. With the oldest of this cohort approaching their early twenties and acquiring more purchasing power, successful retailers and brands will likely be those that are well-aware of the group’s defining characteristics and able […]

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