July 5, 2018
Asia Pacific’s strong economic growth has led to greater education and employment opportunities for women, and yet the gender income gap in Asia is set to widen through to 2030. This makes Asia the only region globally with a widening gender income gap. Euromonitor International explores the reasons behind the trend and the impacts it […]
An Hodgson
May 13, 2018
For many parents, especially young Millennial parents in the US and parts of Western Europe, raising a child in a gender-neutral way, or close to this, is a key goal. This involves allowing a child to be themselves, and to avoid  conforming to a gender stereotype that does not fit their personality. This trend is, […]
March 20, 2018
Em todo o mundo, meninas e meninos são contidos pelas expectativas estereotipadas relacionadas ao seu gênero. À medida que as atitudes mudam, os papeis do homem e da mulher se invertem e novas iniciativas surgem encorajando meninas a se desenvolverem em áreas não tradicionais. Contudo, como isso está impactando a demanda por produtos infantis? O […]
February 27, 2018
Across the world, girls and boys are held back by stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? Euromonitor International new strategy briefing “An End to Gender Segmentation: Raising Children the Gender […]
September 6, 2017
The nature of identity itself is in flux. The tension between global and local, part of the consumer trends landscape for some time, has been highlighted by the migrant crisis, which questions national identity. In addition, individuals demonstrating a more elastic understanding of ethnicity and “choosing” their identities may often be accused of cultural appropriation. […]
July 18, 2017
Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. However, as gender roles and characteristics evolve, predicting or assuming household behavioral patterns based on gender becomes a difficult proposition. Euromonitor’s newly released Strategy Briefing – Households and Gender – aims to identify the major shifts in gender within the household and their impact on brands, marketing and […]
June 27, 2017
2016 was another year of solid value growth for the home care industry, with global value sales growing 5% to reach US$ 143 billion. From powder to tablet, from spray cleaners to wipes, there has been a clear shift in the way people purchase cleaning products. In this article, we will discuss the top global […]
July 13, 2017
The proportion of female household heads globally is growing, as are female disposable incomes. This is creating a newly-empowered generation of female consumers in the household. Meanwhile, men are becoming more involved in the home than ever before, as gender roles blur. In this podcast, we discuss some of the primary trends surrounding gender and […]

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