April 21, 2016
At its annual developer’s conference, Facebook announced it would add Chatbots to its messenger app. These bots are designed to mimic human behaviour and some of them will be able to assist users with purchasing goods using the Facebook Messenger app. Retailers need to be aware that users cannot pay using a chatbot yet, although […]
February 21, 2014
Despite the overwhelming price tag of US$19.0 billion, the agreed acquisition of mobile messaging service WhatsApp – confirmed this week by social media giant Facebook – is a logical step in the right direction. The move has already been criticised for being too expensive, too forceful and too desperate, with many seeing it as a […]
November 24, 2013
Here are three questions that ought to get the pulse rate running of any self-respecting brand or marketing manager. What is your Facebook strategy? What is your Twitter strategy? What is your YouTube strategy? You can add Google, Weibo, Instagram, Tumblr and a host of other social media platforms to that list too. Skill in […]
April 21, 2016
More brands are turning to social media in place of events to launch products – an approach that has been called ‘social unveiling’. Saluting the ability of social media to reach a wide audience quickly, designers and brands are choosing platforms such as Pinterest (a pinboard-style photo-sharing website) and the Snapchat photo messaging app to […]
November 30, 2012
Euromonitor International's consumer foodservice analyst Elizabeth Friend discusses the impact of social media on a brand's business strategy.
June 21, 2012
Major players in the beauty and personal care industry are expanding their market strategies through social media. However, many companies are also developing their own mobile websites and smartphone apps. Irina Barbalova, global head of beauty and personal care research at Euromonitor International, explains that mobile phone penetration in emerging markets such as China, India, and Russia will be […]
Irina Barbalova
May 29, 2012
Market research company Euromonitor International investigates what the IPO means for companies which use Facebook to interact with users.
December 22, 2011
“For brands, being human is the new black.” This phrase is increasingly popular at conferences on branding and with marketing and communications teams around the globe. It a strong concept, which will have a visible impact in the future. In a context of the standardisation of excellence in large segments of consumer markets, the first […]

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