June 22, 2017
On Wednesday 21st June 2017, Diageo Plc has agreed to buy George Clooney’s high-end tequila brand Casamigos for up to $1 billion. Diageo, the world’s largest spirits company, according to Euromonitor International, seeks to lift its presence in the tequila fast-growing market. Jeremy Cunnington, Senior Alcoholic Drinks Analyst at Euromonitor International commented about the acquisition: “The […]
November 3, 2014
  Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million – regaining the production and distribution of Smirnoff in Mexico with Grupo Cuervo – may seem strange in the light of the expected global prospects of tequila and Irish whiskey, at least at first glance. The categories are expected […]
June 21, 2014
The apparently successful tender for a further 26% of UB Group’s United Spirits operations, giving it a majority 55% stake in the world’s third biggest spirits producer by volume, gives Diageo an unassailable position as the world’s leading spirits producer by volume. Based on 2013 volumes Diageo will have over 9% of global spirits volumes […]
June 22, 2017
This monthly summary highlights the most interesting product launches in April, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments. Celebrity Endorsements, Brand Ambassadors and Star Studded Partnerships: A Shortcut to Success? The alcoholic drinks industry’s inherently aspirational character, overtly hedonistic nature and unique ability to reflect […]
April 15, 2014
Diageo’s renewed offer to gain a controlling interest in United Spirits confirms its commitment to emerging markets, following a spate of acquisitions over the last 5 years securing access to local brands and all important routes to market. Initial results have been mixed, with sales in the six months to December 2013 softening below expectations, this […]
February 28, 2014
Event Name: CAGE – Consumer Analyst Group Europe Date: 17th-19th March 2014 Location: London, UK Event Description:  The Consumer Analyst Group of Europe (CAGE) Conference is the only independent European forum where you can mingle with the investment community and listen to over 40 CEOs, CFOs and other top managers from 27 global consumer and […]
January 27, 2014
Following on from Diageo’s joint-venture with Sean Combs for the DeLeón luxury tequila brand, it has further strengthened its portfolio with the super-premium brand Peligroso. It is no surprise that the British company has done this as it looks to fill the hole left by José Cuervo and by acquiring Peligroso it gains access to […]
September 5, 2012
Market research company Euromonitor International discusses Campari's growth strategy, including its acquisition of a controlling stake in Lascelles deMercado from CL Financial.

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