April 4, 2018
Em 2017, as vendas de produtos de limpeza cresceram 2,5% em relação ao ano anterior, movimentando R$22,1 bilhões. Embora o segmento tenha sido um dos poucos que ainda apresentou crescimento durante a crise economica, a taxa de crescimento se manteve similar à inflação e bem abaixo da taxa média anual vista no período pré-crise, de […]
May 17, 2017
  Procter & Gamble recently exited the powder laundry detergent market in Brazil – a bold move, considering consumers in Brazil are looking for cheaper alternatives in home care. With P&G looking at more expensive products such as concentrated liquid detergent, is this really the end of powder detergent in Brazil? Watch on YouTube
Elton Morimitsu
July 9, 2016
There have been strong developments in packaging in environmental, convenience and efficiency terms. In particular, portion-control continued to evolve in dishwashing.
April 15, 2016
As global concern over water scarcity increases, there is a growing opportunity for companies to replace traditional laundry chemicals with less water-dependent laundry ingredients. In fact, emerging economies are making the transition toward water-efficient laundry products that need less water for rinsing while concentrated detergents containing less water are predominant in developed countries, in an […]
November 10, 2015
  In June of 2015, Procter and Gamble decided to no longer produce the powder variants of two popular laundry detergent brands, Ariel and Ace. This decision is mainly pricing-based, as liquid detergents are cheaper to produce. In Latin America, liquid formats are being produced by almost every brand including home businesses and smaller players. […]
David Mackinson
November 7, 2014
2030 is a fairly arbitrary date to set in the context of gazing into the future. Much can change, but it is still possible to predict, with at least some degree of confidence, what will be shaping the world of laundry care come 2030. While consideration of a futuristic “Star Trek” outlook for laundry practice, […]
October 22, 2014
Event Name: 30th Cleaning Seminar (In Japanese: 第30回 クリーニングに関する情報セミナー ‐世界の洗濯・クリーニング事情) Organizer: The Japan Research Association for Textile End-Uses First Presentation Time: Thursday 20th November, 15:00-15:50 Venue: Osaka (University of Osaka) Second Presentation Time: Friday 21st November, 15:00-15:50 Venue: Tokyo (Japan Women’s University) Website: http://homepage3.nifty.com/shohikagaku/gyoji.htm#clean
October 2, 2014
Laundry care was worth almost US$100 billion in 2014 and has doubled in size in the last fifteen years. Laundry is one of the fastest growing FMCG categories. However, moving toward 2030, changing demographic profiles will alter the way consumers interact with laundry products and appliances.  Laundry care was worth almost US$100 billion in 2014 […]
Ian Bell

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