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demographics

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May 11, 2018
Today, data is becoming more and more influential. Consumer analytics is one of the most powerful enablers companies have to provide useful insights about their clients. One of the keys to creating and maintaining a successful company is understanding consumer markets at a granular level. When a business is able to understand consumer groups, they […]
April 10, 2018
Affluent consumers – those with net wealth between US$100,000 and US$1 million across the entire income spectrum – make up an important consumer group, but they are not fully understood nor effectively targeted by businesses. This is partly because businesses, when assessing the potential of a consumer market, usually focus on income (the distribution of […]
February 14, 2018
The size of the youth population is often a good barometer in determining the success of global trends in a market. Younger consumers are more likely to socialise in on-trade establishments and enjoy bottled alcoholic drinks, particularly as disposable income levels rise and urban centres grow. In addition, the young typically have an established enthusiasm […]
January 15, 2018
Cities have traditionally been the mainstays of economic growth, drawing migrants domestically and internationally in search of job opportunities and/or better standards of living. Yet the youthful picture that is often painted of cities has changed: urban areas are ageing, and this is becoming increasingly apparent across some developing parts of the world. This strategy […]
November 15, 2017
We are pleased to announce the launch of our strategy briefing City Demographics 2030: Future Trends, Opportunities and Challenges which offers a comprehensive overview of the demographic changes set to occur in urban areas through to 2030. Cities are often embellished for their youthful appearance, drawing in young adults in search of employment, education and […]
March 1, 2017
Households are changing rapidly in terms of size, location and demographics. Euromonitor International explores the global household outlook as technology, urbanisation and economics reshape the behavioural patterns of inhabitants and create new channels of access to consumers. This strategy briefing pinpoints the primary trends affecting households to 2030 and their impact on consumption, both in […]
June 6, 2016
The US is undergoing socio-economic and demographic changes that will reshape its consumers. In 2025, more Americans will live in urban areas. More households will be without children. The population will be more diverse and older. Income will be almost evenly divided amongst Baby Boomers, Generation X and Millennials, but overall, the wealthiest 10% of […]
May 24, 2016
While children may represent a dwindling demographic in terms of share of the population, they are a growing market force with unprecedented purchasing power and influence on the household budget. This strategy briefing takes a close look at the global impact of the young generation and its attitudes towards technology, health, culture and relationships on […]

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