customer journey

March 2, 2018
Key trends The after stage of the customer journey covers all interactions that take place between a consumer and brand after the purchase of a product/service. Post-purchase stages include brands seeking consumer retention so as to drive  repeat purchases, nurturing a long-term customer relationship through loyalty programmes and e-marketing as well as the importance of […]
March 1, 2018
Key trends of the during stage The during stage of the customer journey pivots on the purchase of the product/service conducted online or offline. This transactional stage encompasses the in-store experience as well as consumer interactions with the brand upon delivery or while using the product/service. Key elements of the ‘during’ stage include living it […]
February 26, 2018
The customer journey deconstructed It is vital for brands to understand each stage of the customer journey, analysing each interaction, across every platform and channel, to remove disconnects and ensure a seamless brand experience. Before the purchase, brands need to inspire, educate and encourage consumers to engage and part with their cash. Thanks to new […]

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