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June 21, 2016
  South Korea has emerged as one of the top drivers for global economic and fast moving consumer goods (FMCG) industries. Many South Korean products’ successes are reliant upon the so-called Korean Wave or Hallyu, a coined term for the vast growing global interest in Korean pop-culture, celebrities and entertainment.
Euromonitor Research
April 15, 2016
  Multicultural beauty has been a universal practice among beauty and personal care companies for some time, and the dollar value sales from non-Caucasian has been increasing steadily in the past few years. In the United States, the ethnic population is set to increase over the next five years, which will lead to a stronger […]
Oru Mohiuddin
September 10, 2015
Examining ethnic change as a market driver: The combination of strong migration flows and higher birth rates among minority populations has led to an unprecedented level of diversity in developed markets. As the market becomes more ethnically, culturally and religiously diverse, targeted strategies have shifted from ethnic marketing to “marketing in a multicultural world”. The changing ethnic, cultural and religious mix within Western societies […]
September 18, 2014
The evolution of global drinking culture can be easily summarized: Over the past decade, drinking habits have been steadily transitioning from the traditional to the modern, led by the spread of specialist coffee shop culture and a wider variety of format options for beverage-focused social occasions. However, in 2013, cafés in Latin America still performed […]
May 1, 2014
The Birth of Celebrity Magazines Over the last few decades, celebrities have played an ever more important role in modern culture. For many people, film and TV stars, athletes, pop stars, royal family, culinary experts and business tycoons serve as arbiters of taste, morality and public opinion, and their influence has become greater today than […]
December 31, 2013
Developed Markets More Likely to Follow Health Trends, Even Those Unrelated to Weight Loss Over half of developed market consumers are considered overweight and may be looking for a quick (or at least straight-forward) fix to their diet woes. Some of the most popular eating habits simply cut out various food categories, such as gluten […]
June 21, 2016
Ageing is the most significant and unprecedented demographic challenge facing world leaders in the 21st Century. As a result, the G8 leaders met in London for the first Dementia Summit in December 2013. This marks a significant step in acknowledging one of the biggest side-effects and challenges of an ageing world. The ageing trend is […]
December 24, 2013
  India has been steadily claiming a larger share of the attention of leading operators looking to expand abroad, and some have even gone as far as calling India, “China 2.0”. Within the past year, Yum! Brands, McDonald’s and most recently, Burger King, have all pledged to make India a central focus of their future […]

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