February 26, 2018
The customer journey deconstructed It is vital for brands to understand each stage of the customer journey, analysing each interaction, across every platform and channel, to remove disconnects and ensure a seamless brand experience. Before the purchase, brands need to inspire, educate and encourage consumers to engage and part with their cash. Thanks to new […]
October 16, 2017
Euromonitor International’s Global Consumer Trends survey data reveals new trends regarding the lifestyle of the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save and spend money, change and adapt digital habits and ethical living. This year’s survey results uncovered new […]
August 8, 2017
Aware of time pressures in trying to achieve a positive work-life balance, Australian consumers are increasingly rewarding retail formats that take the stress out of day-to-day shopping. In response, a growing number of local businesses are leveraging various aspects of one-stop convenience that can be incorporated into the retail experience. The convenience channel, convenience stores […]
July 26, 2017
In 2017, consumers are impatient. The digital world has schooled more of them into becoming so-called “IWWIWWIWI” — “I want what I want when I want it” — consumers, impulsive and in pursuit of immediate gratification. They want services yesterday and real-time virtual dialogue with their brands. Ordering in advance is no longer enough. Brands […]
July 17, 2017
Euromonitor International is pleased to announce that the Eyewear 2018 edition is now live and available to access on Passport. The updated research provides the latest insights into how the industry is performing, and identifies key prospects through to 2022, offering unparalleled insight into the key trends and dynamics impacting the industry. KEY RESEARCH HIGHLIGHTS Comfort and convenience drive innovation The “big fish”: Essilor and Luxottica […]
June 1, 2017
As Australian consumers are increasingly time-poor, they have embraced a number of pack types. The presence of stand-up pouches that feature plastic screw caps, for example, has expanded into a number of product areas, such as baby food and yoghurt. This combination was initially adopted for prepared baby food, where there is a need to […]

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