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consumers

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September 18, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
September 12, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
September 5, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
August 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
August 21, 2018
China’s consumer landscape is changing. Falling birth rates, rising wealth, higher life expectancy and migration are driving major shifts in the country’s demography. Slowing population growth, rapid ageing and increased health risks undermine labour and consumer market potential, while rapid urbanisation weighs heavily on resources. Nevertheless, businesses that can cater to the needs of China’s […]
July 30, 2018
Generation Z is the youngest generation cohort, but they represent the largest consumer base through to 2030. As Gen Zers become increasingly influential, businesses need to be prepared for this next generation of consumers and make them part of their business strategy. Despite their diversity, there are some key traits that tie many Gen Zers […]
An Hodgson
July 30, 2018
La tendencia a la co-habitación relacionada con el espacio residencial ha florecido entre los millennials y aquellos sobre 65. Es una forma de vivir en la que los residentes comparten espacio y un conjunto de intereses y valores. La tendencia se deriva de los centros hiper urbanos que han abrazado la economía colaborativa como estilo […]
July 16, 2018
Com a crescente agitação política em 2017, a crise de confiança dos consumidores com as marcas está se acentuando e levando a um maior envolvimento emocional e ativismo. O Consumidor Detetive é um consumidor investigativo. Céticos em relação aos produtos produzidos em massa, às motivações das empresas que os criam, às tentativas de retóricas vazias […]

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