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Showing 1 - 32 of 333 documents
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Economic, Consumer and Industry Trends for 2018

With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. This year, consumers will continue to question their values, priorities and purchasing decisions; deepening their engagement in the brands and issues that matter to them. Euromonitor asked its experts in economies, consumers and industries to […]
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10 Fun Facts about Your Customers

Get to Know Your Customers Day is every third Thursday of the Quarter. Our latest white paper, 8 Global Consumer Trends in 2018, gives you insights on the 8 different kinds of consumers so you can stay connected to your current customers as well as gain new ones. We gathered 10 facts to help you to […]
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Canada Consumer Trends, Q1 2018

Canada Consumer Trends, Q1 2018  Once a quarter, Euromonitor’s Canada research team meets to discuss the biggest trends affecting consumers and consumption.  Find out what Euromonitor analysts are watching in Canada in the first quarter of 2018, including experiential beverages, ethical beauty and fashion, and changing department store dynamics. Experiential drinks drive growth in […]
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Empowered Consumers Disrupt Business in 2018

How are younger consumers embracing clean living? What do commitment-free consumers want? What is the role of I-Designers? Why are consumers investigating brands? What next for the # movement? What do consumers want from latest technology advancements? So what are the global consumer trends that will impact around the world in 2018? Clean Lifers The […]
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Consumers in 2018: Key Insights

Euromonitor International’s Consumers team is pleased to present key insights for Consumers in 2018. Global consumer spending will hit a new high of US$45.0 trillion in 2018 in constant terms with much of the growth being driven by emerging markets. These insights from our expert analysts cover digital, household, income, expenditure and population. For example, […]
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Top 10 Articles about Consumers from 2017

These are the 10 most-popular articles focusing on consumer trends that Euromonitor International published in 2017. 1. Economic And Consumer Trends To Watch In 2017 Euromonitor International analysts predict 2017 will be marked by slowing growth in consumer expenditure in developed markets. With many of these countries struggling to raise productivity, weighed down by debt […]
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India’s Emerging Consumer Type: The Empowered Activist

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
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Marketing Insights for Different Consumer Types

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looked beyond standard demographics and has created distinct, personality-driven consumer types at both the global and country levels. These consumer types incorporate many of […]
WHITE PAPER

Survey Results: 8 Global Consumer Types for Marketing in 2018

Consumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success. Survey Results: 8 Global Consumer Types for Marketing in 2018 showcases the eight consumer types that define buyer behaviour. Understand what motivates […]
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The Shift in How We Give Back

Consumers are embracing social causes with the aim of helping to enrich lives and make the world a better place. People are giving more than ever before in terms of helping strangers, donating money and volunteering their time. Euromonitor International’s GCT Survey of 2016 found that 53% of all respondents across all countries felt they […]
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WHITE PAPER

Why Lifestyles Insights Matter for Business Strategy

Consumer lifestyles data and trends are not only important for shaping end-stage marketing tactics. Understanding the habits and values within a given populace will help businesses build more robust consumer profiles, which will guide product development decisions and market entry strategies. Download this strategy briefing today to understand why insight into consumer lifestyles and trends […]
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Personalise It: A Top Consumer Trend for 2017

In 2017, we will have come to accept the idea that an industrially-produced product can be customised or personalised, at least in part. While there is a lot more personalisation of “mass-produced” items, high-end personalisation is also thriving due to demand for “experiential luxury”, the shift from “having to being”. With an almost infinite capacity […]
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An Introduction to the 8 Key Global Megatrends

Successfully identifying, analysing and acting on megatrends is essential for success in consumer markets. The world is changing faster than ever, and it is becoming increasingly difficult to keep up with competitors as technology spurs both the rate of and access to innovation. Amidst this change, it can be difficult for companies to understand why […]
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Identity in Flux: A Top Consumer Trend for 2017

The nature of identity itself is in flux. The tension between global and local, part of the consumer trends landscape for some time, has been highlighted by the migrant crisis, which questions national identity. In addition, individuals demonstrating a more elastic understanding of ethnicity and “choosing” their identities may often be accused of cultural appropriation. […]
WHITE PAPER
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Indonesia: Economic Growth Rate, Although High, Remains Below the Government’s Expectation

Euromonitor International’s Indonesia Economy, Finance and Trade Country Briefing focuses on one of the key emerging markets with immense growth potential. To accelerate economic growth amidst numerous global challenges, Indonesia has been implementing various reforms. A series of interest rate cuts was carried out by the central bank to stimulate credit growth. Additionally, the government has been […]
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Faster Shopping: A Top Consumer Trend for 2017

In 2017, consumers are impatient. The digital world has schooled more of them into becoming so-called “IWWIWWIWI” — “I want what I want when I want it” — consumers, impulsive and in pursuit of immediate gratification. They want services yesterday and real-time virtual dialogue with their brands. Ordering in advance is no longer enough. Brands […]
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Consumers in Training: A Top Consumer Trend for 2017

Today’s family demands are launching youngsters into consumption at an earlier stage. Typical factors include parents struggling with work / life balance and a consequent greater consumer reach for paid-for convenience, extended online time for all and youngsters staying in the home, often into their 20s and beyond. This reality empowers children with greater agency […]
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Spotlight on India: Consumers

Euromonitor International predicts that India will be the fastest-growing major economy in 2017. India was the world’s sixth largest consumer market in 2016 in US$ terms and we predict it will move up to third place by 2030, ahead of Japan and Germany. The Consumers team turn the spotlight onto India, from the Digital Consumer, […]
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Top Consumer Trends: Consumers in Training

*This is an excerpt from our recent white paper, Top 10 Global Consumer Trends for 2017. Download the white paper for more insights on key consumer trends. Consumers in Training Today’s family demands are launching youngsters into consumption at an earlier stage. Typical factors include parents struggling with work / life balance and a consequent […]
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