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Showing 1 - 32 of 374 documents
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Key Facts: The Growing Young Population in Africa

Africa’s rising young population means that the country is gaining significance among businesses, however Africa’s 55 independent states are home to a diverse population of different income groups, religions, races, customs and languages. This diversity requires a more granular and regional approach for a successful and sustained market entry. Download our strategy briefing for […]
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Trade Wars: Does a definition even matter?

There is no set definition for what constitutes a “trade war”. A tit-for-tat exchange of protectionist measures kicks off the debate, but the core discussion remains primarily existential. Is this a trade war? Why is this a trade war? How long will it remain a trade war? These questions become particularly weighty when one country’s […]
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Brands Still Matter Part 2: What Emerging and Established Brands Can Learn From Each Other

As a follow-up to my “Brands Still Matter Part 1: Adapting to the Modern Consumer” post, presenters and panelists at Jefferies’ Brands Still Matter conference also discussed established and emerging brands’ strengths and weaknesses. Both emerging and established brands can learn from each other to better serve their customers. The product development cycle tends to […]
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Brands Still Matter Part 1: Adapting to the Modern Consumer

Euromonitor International presented on a beauty panel at Jefferies’ Brands Still Matter conference. The conference explored the prevalence of brands in consumer packaged goods industries amid a rise in emerging, niche and private label brands. Through presentations, panel discussions and networking opportunities with experts across the brand building value chain, Brands Still Matter demonstrated that […]
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Key Trends for Homes and Households in 2018

April 10th marks National Siblings Day and many families celebrate the relationships they share with brothers and sisters. As decades pass and new generations of family members emerge, how we view and define what a family has changed as well. For example, new, rising middle class in developing economies embrace modern, urban lifestyles. Additionally, technology is […]
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Spotlight on Jeans: Denim Bounces Back

As consumers are becoming more concerned with health and exercise, and both professional and social dress codes are relaxing, they have begun to incorporate sportswear into their daily outfit decisions. With the global rise of athleisure and consumers becoming increasingly health-conscious, jeans suffered a market share loss to sportswear over the past five years, growing […]
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Atacarejo Ganha Novos Consumidores no Brasil

O cenário econômico negativo exerceu uma forte pressão sobre o varejo brasileiro em 2015 e 2016. Contudo, alguns canais, como o atacarejo, foram favorecidos pelo orçamento limitado dos consumidores. O atacarejo cresceu 11% no Brasil em 2017, movimentando R$48,4 bilhões em vendas para o consumidor final, enquanto o varejo alimentar como um todo apresentou […]
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The Pop Tax in Chicago: What Went Wrong?

If you live in Chicago, you have probably heard about the infamous soda tax, which has proven controversial as a policy, with lobby groups and consumers alike decrying the heightened price. With the sweetened beverage tax (SBT) finally repealed, it is important to think about what we’ve learned about this experiment and how it relates […]
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Gorpcore, Athleisure’s Latest Incarnation

With the global adoption of athleisure, it’s no surprise that sports-inspired was the fastest growing category within sportswear over the last five years. Sports-inspired apparel recorded a CAGR of 3.4% and sports-inspired footwear a 5.5% CAGR. Athleisure is part of a wider change in consumer lifestyles where health considerations, comfort and the relaxation of both […]
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New Country Reports on Economies and Consumers: Income and Expenditure

Euromonitor International is pleased to announce the launch of Income and Expenditure Country Reports for 2018. The new set of reports – starting with China, the USA and Singapore – will identify, analyse and visualise key insights and trends in income distribution and consumer spending patterns in major economies. New to this year’s Income and Expenditure reports is a Scenario Analysis section assessing the impact of a macro scenario that is most relevant to the country in focus using our Income and Wealth Distribution […]
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Households and Millennials

The millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and casual spaces. They have seen the ratings, read the comments, and they know what brings value and what does not. The newly released […]
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Global Women’s Body Confidence and Self-Image, and the Market Impact

International Women’s Day celebrates the accomplishments and impacts women have made in a variety of fields across the globe. In today’s society, women are especially more outspoken about their poor portrayal in media, and critical of the traditional, socially-constructed roles they are expected to take in both developing and developed economies. To commemorate this special […]
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The Customer Journey Deconstructed: During

Key trends of the during stage The during stage of the customer journey pivots on the purchase of the product/service conducted online or offline. This transactional stage encompasses the in-store experience as well as consumer interactions with the brand upon delivery or while using the product/service. Key elements of the ‘during’ stage include living it […]
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An End to Gender Segmentation: Raising Children the Gender Neutral Way

Across the world, girls and boys are held back by stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? Euromonitor International new strategy briefing “An End to Gender Segmentation: Raising Children the Gender […]
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Economic, Consumer and Industry Trends for 2018

With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. This year, consumers will continue to question their values, priorities and purchasing decisions; deepening their engagement in the brands and issues that matter to them. Euromonitor asked its experts in economies, consumers and industries to […]
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10 Fun Facts about Your Customers

Get to Know Your Customers Day is every third Thursday of the Quarter. Our latest white paper, 8 Global Consumer Trends in 2018, gives you insights on the 8 different kinds of consumers so you can stay connected to your current customers as well as gain new ones. We gathered 10 facts to help you to […]
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