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consumer trends

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July 31, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 30, 2018
Generation Z is the youngest generation cohort, but they represent the largest consumer base through to 2030. As Gen Zers become increasingly influential, businesses need to be prepared for this next generation of consumers and make them part of their business strategy. Despite their diversity, there are some key traits that tie many Gen Zers […]
An Hodgson
July 26, 2018
El impacto de la crisis financiera global ha producido que los millennials de mayor edad y la generación X en edad laboral reevalúen sus hábitos de compra. Simultáneamente el surgimiento de la economía colaborativa, con pioneros como Uber y Airbnb está erosionando su deseo de adquirir bienes. El cambio del foco de interés desde las […]
July 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 10, 2018
Compradores detectives : Una tendencia global de consumo para 2018 Con la agitada escena política de 2017, se profundizó la crisis de confianza de los consumidores, lo que llevó a una mayor acción y participación emocional. Los compradores detectives son consumidores a quienes les gusta investigar. Son escépticos en cuanto a los productos masivos y […]
April 26, 2018
Los consumidores buscan cada vez más flexibilidad en sus estilos de vida y están preparados para afrontar riesgos. Los millennials, en especial, tienen una naturaleza emprendedora y se han desplazado de la “tradicional” rutina de 9 a 5 hacia una que les permita mayor libertad. La Encuesta de Tendencias Globales de Consumo de 2017 de […]
April 26, 2018
Consumidores estão cada vez mais buscando flexibilidade em seus estilos de vida e preparados para assumir riscos. Especialmente os Millennials tem uma natureza empreendedora, que se afasta da “tradicional” carreira das 9 às 17hs para uma que ofereça mais liberdade. A pesquisa realizada junto aos consumidores, Global Consumer Trends Survey, da Euromonitor International indicou que […]
March 21, 2018
The global traditional toy market is expected to reach USD86.9 billion in 2018, a 2.8% increase in constant value over 2017. Emerging markets and continued growth of licensed toys are top drivers of traditional toy growth, among others, but numerous factors will be at play to make 2018 the biggest year of traditional toy sales […]

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