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consumer behavior

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September 12, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
August 22, 2018
With further political upheaval in 2017, consumers’ crisis of trust is deepening, and leading to greater emotional involvement and action. Sleuthy Shoppers are investigative consumers. Skeptical of mass-produced products and the motivations of the companies that create them, tired of empty rhetoric and soothing words of assurance, they are taking action to find out more. […]
September 12, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 31, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
October 15, 2015
At the core of marketing snacks is predicting how consumers will respond to different stimuli. How will endorsement help raise sales? What effect does buying chocolate in a boutique vs supermarket have on quality perception? Euromonitor International’s latest research into chocolate confectionery’s brand pricing aims to shed light on these points. In the latest global […]
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November 16, 2014
December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances.  Globally, though, retailers will aim to further unify their online and offline shopping experiences and take advantage of 24-hour buying dates. Listen to the full podcast for complete insights into consumer intentions in each major economic region. […]
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September 16, 2014
Some of the most interesting recent developments in travel technology concern big data and prescriptive analytics. The convergence of these technological developments and the possibility of identifying online consumers through unique IDs are going to be some of the most significant factors affecting the online travel competitive environment in the next few years.
July 26, 2014
A visual overview of grooming routines and consumer spending in 16 emerging and developed markets, including time spent grooming, body and face washing habits, hair care, oral care, spending on beauty and personal care products, and spending on oral care in particular. Draws on Euromonitor International’s beauty and personal care sales data as well as […]

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