consumer behavior

October 15, 2015
At the core of marketing snacks is predicting how consumers will respond to different stimuli. How will endorsement help raise sales? What effect does buying chocolate in a boutique vs supermarket have on quality perception? Euromonitor International’s latest research into chocolate confectionery’s brand pricing aims to shed light on these points. In the latest global […]
November 16, 2014
December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances.  Globally, though, retailers will aim to further unify their online and offline shopping experiences and take advantage of 24-hour buying dates. Listen to the full podcast for complete insights into consumer intentions in each major economic region. […]
September 16, 2014
Some of the most interesting recent developments in travel technology concern big data and prescriptive analytics. The convergence of these technological developments and the possibility of identifying online consumers through unique IDs are going to be some of the most significant factors affecting the online travel competitive environment in the next few years.
July 26, 2014
A visual overview of grooming routines and consumer spending in 16 emerging and developed markets, including time spent grooming, body and face washing habits, hair care, oral care, spending on beauty and personal care products, and spending on oral care in particular. Draws on Euromonitor International’s beauty and personal care sales data as well as […]
July 24, 2014
A comparison of key body issues among men and women, using the results of Euromonitor International’s Personal Appearances survey drawn from 6,600 online consumers in 16 major markets in 2014.
July 5, 2014
Gluten-free eating is taking the world by storm. But it is not just all about gluten-free pasta, bread and biscuits. Exciting new opportunities are also emerging for fresh food, including starchy roots, vegetables and pulses. The new generation of gluten-free consumers is really not that difficult to cater for as it cares less about purity […]
June 23, 2014
Convenience breakfast is the new big thing. Following Mondelez’s debut through its Belvita breakfast biscuits in 2010, the breakfast market is now brimming with products ranging from yoghurt pots to breakfast drinks, and this does not bode well for the breakfast cereals category. Per capita consumption of breakfast cereals is plateauing globally and is declining […]
June 5, 2014
Collaborative consumption, also known as the sharing economy, has become something of a buzzword. However, the habit of selling on, buying pre-owned products, pooling resources, or renting something for a fixed period rather than buying it outright, is already commonplace among post-recessionary consumers. In mid-2014, the global consumer adeptness at thrift continues, as do creative green-tinged […]

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