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children

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March 20, 2018
Em todo o mundo, meninas e meninos são contidos pelas expectativas estereotipadas relacionadas ao seu gênero. À medida que as atitudes mudam, os papeis do homem e da mulher se invertem e novas iniciativas surgem encorajando meninas a se desenvolverem em áreas não tradicionais. Contudo, como isso está impactando a demanda por produtos infantis? O […]
February 27, 2018
Across the world, girls and boys are held back by stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? Euromonitor International new strategy briefing “An End to Gender Segmentation: Raising Children the Gender […]
June 16, 2017
Today’s family demands are launching youngsters into consumption at an earlier stage. Typical factors include parents struggling with work / life balance and a consequent greater consumer reach for paid-for convenience, extended online time for all and youngsters staying in the home, often into their 20s and beyond. This reality empowers children with greater agency […]
May 24, 2016
While children may represent a dwindling demographic in terms of share of the population, they are a growing market force with unprecedented purchasing power and influence on the household budget. This strategy briefing takes a close look at the global impact of the young generation and its attitudes towards technology, health, culture and relationships on […]
January 16, 2016
Wearables are set to be the next big thing in consumer electronics with a projected volume growth of 29% CAGR from 2015 to 2020. From fitness enthusiasts to tech enthusiasts, wearables are gaining mainstream acceptance among consumers. Manufacturers have worked to improve the battery life and to widen the potential use cases of the wearable […]
August 26, 2014
Children know less and less about food. Urbanisation and the demise of smallholder farming are the key culprits. The classroom has to take over from educational summers spent at grandparents’ farms. And, although the industry is already making a rash of commendable efforts, more could be done to move fresh foods to the forefront of […]
June 17, 2014
Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France. These concerns are particularly impactful when it comes to the beverage decisions that parents make for their children. As the current generation of young adults begin to […]
February 7, 2014
Popular belief has it that getting children to eat fruit and vegetables is on a par with achieving cold fusion. However, a new rash of studies and initiatives would suggest that it is not an impossible feat. Making minor, low-cost changes to school cafeterias, for example, can result in a significant increase in fruit and […]

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