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celebrity

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February 21, 2018
Euromonitor International attended February 5th’s INNOCOS Miami 2018, a conference dedicated to analyzing the beauty industry’s hottest emerging trends and how they are reshaping the future of beauty. While this is their inaugural conference in North America, the conference drew 100 high-level decision makers from established leaders, emerging brands and start-ups in the beauty industry. […]
September 23, 2015
Beauty conglomerates locate a large portion of their finances on the marketing and advertising of their offerings including employing high profile celebrities and more recently fashion and beauty bloggers/vloggers. Estée Lauder has tapped on both ends over the past three years by employing both Emily Schuman from Cupcakes and Cashmere and reality TV star and […]
May 2, 2014
Celebrities are increasingly becoming brands in their own right, using their status to build personal empires. This includes making money from appearances, licensing their names, endorsing other brands, launching their own products and supporting charities.  Celebrity endorsements can take the form of giving expert opinions, being a spokesperson or model for a product, or simply […]
May 1, 2014
The Birth of Celebrity Magazines Over the last few decades, celebrities have played an ever more important role in modern culture. For many people, film and TV stars, athletes, pop stars, royal family, culinary experts and business tycoons serve as arbiters of taste, morality and public opinion, and their influence has become greater today than […]
April 30, 2014
Though celebrity fragrances remain popular with young consumers, these fragrances are becoming a smaller proportion of the total fragrances market. Celebrity fragrances comprised about 11% of the US fragrances market in 2013, down from 12% in 2012. Why are celeb scents losing their sparkle? Tweens, teens, and young adults continue to like celebrity scents as […]
April 29, 2014
Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enable them to bring attention, credibility and other intangible benefits to a brand in a way that no other type of advertising can. This new […]
October 6, 2013
In recent weeks some corporate news have developed in relation to mergers and acquisitions of vitamins and dietary supplement (VDS) firms by companies not related to such products at all. In the United States, Martha Stewart, the diva of a housewares empire, announced the introduction of a new line of VDS targeted at women wishing […]
May 5, 2011
The 2011 consumer is branching out: mobile and online, making time for self-care to stay ahead and well. Consumers are reaching out to higher-end products, greener consumption if the price is right and experience-based consumption while considering purchases more. Brands need to tap into the on and offline cultural zeitgeist to best connect with their […]

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