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Canada

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June 4, 2018
I had the opportunity to attend the Retail Council of Canada’s STORE Conference from 29-30 May, where the importance of the evolving customer journey, personalization, and retail experience were the major topics of discussion across speakers. The evolving customer journey: research and voice The customer journey has changed significantly over the last five years thanks […]
May 9, 2018
Key takeaways E-commerce is highly accessible to Canadian consumers Digital consumers in Canada seek convenience, information, and free shipping Canadian consumers already use the internet extensively, both for shopping and shopping-adjacent activities   Canada’s digital landscape Canada is a leader with regards to digital connectivity, both in home and mobile internet access. 91% of Canada’s […]
January 29, 2018
The weak Canadian dollar was not the only incentive for visits from international travellers in 2017. Canada celebrated its 150th birthday with nationwide events, attracting both international and domestic travellers. There was free admission to more than 200 national parks and historic sites across the country, as well as airline and site promotions throughout the […]
January 23, 2018
Canada Consumer Trends, Q1 2018  Once a quarter, Euromonitor’s Canada research team meets to discuss the biggest trends affecting consumers and consumption.  Find out what Euromonitor analysts are watching in Canada in the first quarter of 2018, including experiential beverages, ethical beauty and fashion, and changing department store dynamics.   Experiential drinks drive growth in […]
October 7, 2017
The number of inbound travellers to Canada is expected to post strong performance over the next five years. In light of the weak Canadian dollar, this growth will be particularly relevant among consumers who seek to do significant shopping while travelling. While travellers from the US and Western Europe account for the majority of travellers […]
September 28, 2017
Euromonitor International presented “The State of Global Pet Care: Trends and Growth Opportunities” at PIJAC Canada’s National Pet Industry Trade Show in September 2017. Below are key trends and insights that were highlighted at the Show. The global pet care market is projected to reach sales of $110 billion in 2017, which is a major […]
July 23, 2017
  As Canadian consumers become more mobile and connected, smartphones continue to disrupt the consumer electronics industry in the region. In 2017, 12.6 million smartphones will be sold in Canada. With larger screens, navigation capabilities and higher-quality cameras, smartphones pose a threat to three consumer electronics categories in particular when it comes to the Canadian […]
Jonah Koenigseker
July 6, 2017
  High levels of health & wellness consciousness shape consumer, regulatory trends Attitudes about health and well-being are currently central to Canadian consumption patterns. The idea of “healthy” food has shifted in recent years away from simply meaning low in calories, fat or sugar, to also focus on nutrition, production process, and ingredients. According to […]

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