breakfast cereal

December 26, 2015
  Traditionally, breakfast cereal is not widely consumed in Japan with consumers preferring rice for breakfast. Recently, however, cereal sales are rising rapidly. The emergence of different cereal varieties including healthy options are drawing consumers to the segment. Manufacturers are actively launching flavours that capitalise on local tastes, including baked soy bean granola, corn soup […]
Megumi Matsunaga
November 2, 2015
  Euromonitor International recently published updated health and wellness data, and several trends have emerged from the research. First, global diets are becoming more plant-based than ever before, with vegetables and heritage grains as the focus. Breads, pastas and cereals, which were once losing ground in the market are once again being consumed thanks to […]
Ewa Hudson
December 26, 2015
The biggest billionaire brand list is a who’s who of the food world and contains some of the most iconic food brands in the world. From long standing members such as Kellogg’s and Cadbury to some of the lesser known recent additions, we explore how the top 50 food brands have grown (or not) over […]
July 7, 2014
In September 2013, one year on from its acquisition by China’s Bright Food, UK cereal major Weetabix put its Weetabix and Alpen brands on sale in stores in Shanghai. Earlier this month, the company announced plans to open a production facility in China. This appears to be quite a brave move given that cereal with […]
June 23, 2014
Convenience breakfast is the new big thing. Following Mondelez’s debut through its Belvita breakfast biscuits in 2010, the breakfast market is now brimming with products ranging from yoghurt pots to breakfast drinks, and this does not bode well for the breakfast cereals category. Per capita consumption of breakfast cereals is plateauing globally and is declining […]

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