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branding

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May 15, 2018
The hype of disruptors in the food industry has prompted legacy brands to acquire start-ups or launch their own innovation incubators in a classic fast follower response. These disruptors are agile and receptive to latest consumer caprice and challenge the innovation planning and timeline capabilities of leading brands. To get this right, organisations need to […]
April 12, 2018
As a follow-up to my “Brands Still Matter Part 1: Adapting to the Modern Consumer” post, presenters and panelists at Jefferies’ Brands Still Matter conference also discussed established and emerging brands’ strengths and weaknesses. Both emerging and established brands can learn from each other to better serve their customers. The product development cycle tends to […]
April 11, 2018
Euromonitor International presented on a beauty panel at Jefferies’ Brands Still Matter conference. The conference explored the prevalence of brands in consumer packaged goods industries amid a rise in emerging, niche and private label brands. Through presentations, panel discussions and networking opportunities with experts across the brand building value chain, Brands Still Matter demonstrated that […]
March 28, 2018
The digital revolution continues to shape the global retailing industry. Internet retailing is expected to be the fastest growing channel in the world through 2022. Two markets, China and the US, account for 60% of the growth in internet retailing through 2022, although China will continue to grow at a faster pace. More impressive is […]
March 2, 2018
Key trends The after stage of the customer journey covers all interactions that take place between a consumer and brand after the purchase of a product/service. Post-purchase stages include brands seeking consumer retention so as to drive  repeat purchases, nurturing a long-term customer relationship through loyalty programmes and e-marketing as well as the importance of […]
March 1, 2018
  Tissue and hygiene products saw positive growth globally in 2017, shaped by unmet potential in the developing and weak fundamentals in developed regions. Competitive pressures remain on the agenda, while product trends are polarised between premium segments and value and affordable products. Both offer potential, as premium segments support revenues and brand equity, and […]
Svetlana Uduslivaia
October 15, 2017
As I investigate in our “Global Trends Shaping Brand and Lifestyle Licensing Part 1” Global Briefing, Brand and Lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams . Many franchises aspire to be true lifestyle […]
October 6, 2017
There is a fundamental shift in consumer values towards experiences over things that bring happiness and well-being, with spending on experiences like travel, leisure and foodservice to rise to US$8.0 trillion by 2030. The experience trend is impacting across sectors, from the value placed on the dine-in experience in consumer foodservice, and the importance of […]

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