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bottom of the pyramid

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March 11, 2017
Although low-income consumers predominantly concentrate in developing countries, the idea of doing business at the bottom of the pyramid (BOP) is not all about the world’s poorest nations. In developed countries, the number of households with an annual disposable income below US$10,000 (in purchasing power parity – PPP terms) totalled 15.5 million in 2015 and is set […]
March 4, 2017
Euromonitor International has identified India, Nigeria, China, Indonesia and South Africa as the top five bottom of the pyramid (BOP) markets. This selection was based on the evaluation of the BOP in total number of adults living on an annual disposable income below US$5,000 (on a purchasing power parity, PPP, basis) and a net wealth of […]
March 1, 2017
Removing the effects of inflation and exchange rates, soft drinks unit prices fell globally in most categories during the review period. One category saw its unit prices fall much more dramatically than the rest though – energy drinks, the price of which fell by USD0.41 a litre between 2011 and 2016. The main reason is […]
October 31, 2016
With uncertainty in advanced economies one of the biggest risks to the global economy, and growth in emerging economies beginning to accelerate, consumers in these markets still hold great potential for multinationals. Where do you see the biggest potential for FMCG companies when targeting low-income consumers? The biggest potential can be found by building consumer […]
October 7, 2016
Euromonitor International was pleased to lead an engaging and informative workshop on “Strategies That Work at the Bottom of the Pyramid (BOP)” as part of the BOP World Convention and Expo 2016 in Singapore. This year’s convention focused on the theme of “The Future Inclusive Economy: Mass Collaboration across All Sectors”, which aimed at bringing […]
March 11, 2017
Event: BoP World Convention & Expo 2016 Date: 20th to 22nd September 2016 Location: Tay Eng Soon Convention Centre, ITE College Central, Singapore Guest-of-Honour: Emeritus Senior Minister Goh Chok Tong Description: The Base of the Pyramid refers to the approximately 4.5 billion consumers in emerging economies living under US$8 per day. This US$5 trillion BoP […]

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