September 6, 2018
Kombucha is one of the more unexpected success stories in American beverages. Until about a decade ago, few had ever heard of it and most people drinking kombucha were brewing it themselves using borrowed bacterial cultures. Now, the fizzy tea has gone mainstream and is growing faster than almost any other drink in the United […]
August 24, 2018
This article originally appeared on Natural Products INSIDER. One of the main value drivers in US consumer soft drinks is function: beverages that give consumers an energy-boost, provide recovery after a workout or improve general wellbeing. Functional waters and ultra-premium functional juices like antioxidant-rich super fruit and green vegetable juice blends are boosting value growth […]
August 7, 2018
Across the North American beverage industry, there are a variety of similar trends between the US and Canada. However, there are also facets to each economy that result in a greater penetration of a certain category in one or the other. In this podcast, Euromonitor uncovers market drivers that are more apparent in either the […]
July 26, 2018
Earlier this month, I attended and presented at India’s first trade show on craft beverage production, Craft Drinks India 2018 in Bengaluru. The conference aimed to showcase cutting-edge alcoholic beverage production technologies as well as to discuss market trends and challenges with a focus to understand evolving consumer behaviours, opportunities of growth and innovation for […]
June 19, 2018
The global food and beverage industry is in the midst of some radical changes with the potential to dramatically transform what people eat and drink and the manner in which they do so. Two powerful disruptive forces are increasingly weaving their way through the industry and predominately [undergirding] driving these changes: the rise of digital […]
May 18, 2018
There are a slew of interesting products appearing on market shelves the world over. This eclectic list of products within alcoholic drinks to bottled water are arguably a direct result of a bricolage of identifiable trends and stories within the beverage universe. The hydration experience Manufacturers are betting big on creating products that provide an […]
May 16, 2018
Mexico is the second largest consumer of tequila and mezcal, after the USA, with a total volume consumption of 109.3 million liters in 2017. While tequila sales in Mexico are more relevant than mezcal, several spirits companies are now focusing on developing or acquiring their own mezcal brand. Mezcal has been the up and coming […]
March 5, 2018
  Mindful eating, a more attention-filled eating experience, is one of the key trends disrupting the health and wellness industry today. Consumers are paying more attention to the smells, tastes and other sensory experiences that come with a meal, and are becoming more aware of what they put into their bodies. Consumers want minimally processed […]
Maria Mascaraque

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