September 24, 2018
In Sub-Saharan Africa, the market for mass beauty and personal care products is bigger than the premium market and registering strong growth. A lot of international premium brands have a presence in countries such as Angola, Cameroon, Ivory Coast, Ethiopia, Nigeria and Ghana to name a few, although their product offering might be limited relative […]
May 25, 2018
In celebration of Africa Month, Euromonitor International releases its latest insights on the Continent. According to Euromonitor International, Africa is the world’s second most populous continent in the world. Its growing young population is expected to command nearly 20% of the world’s population by 2025. Africa’s 55 independent countries are home to a diverse population […]
May 21, 2018
Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen Z will shape the ways businesses create and market their products tomorrow. Brands […]
September 24, 2018
Africa is set to be the next big consumer market as Asia starts to slow, offering high potential to investors. This report analyses the increasing significance of the African market, the diversity of African consumers as well as opportunities and challenges across key consumer industries in Africa. DOWNLOAD NOW TO: Understand where to focus your […]
April 14, 2018
Africa’s rising young population means that the continent is gaining significance among businesses, however Africa’s 55 independent states are home to a diverse population of different income groups, religions, races, customs and languages. This diversity requires a more granular and regional approach for a successful and sustained market entry. Download our strategy briefing for more […]
Euromonitor Research
November 28, 2017
Countries in Africa are prioritising visa-free travel around the continent for inhabitants and visitors as an essential factor in the region’s economic development, according to Euromonitor International research presented in the WTM London (World Travel Market London) this year. In contrast to the US and Europe, where there countries are increasing calls for stronger border […]
October 29, 2017
What is the BOP? There is no fixed definition of the bottom of the pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the poorest socioeconomic group in […]
October 27, 2017
There are two trends present in the ethnic hair care market in Africa. First of all, the middle class is rising in the region and women have more disposable income to allocate to beauty and personal care products. At the same time, more African women are embracing their natural hair – hair that has not […]

About Our Research

Request a complimentary demonstration of our award-winning market research today.