fbpx

advertising

Category
/Content
May 17, 2018
Advertising agencies are constantly facing extra demands from their clients to support brand and product positioning. By using our data, you can better understand the needs of consumers,  enhance your creativity and win more business.
Euromonitor Research
January 3, 2016
Global advertising revenue is set to grow by 6% in 2016. Over the year, the industry is forecast to see some key trends: it will be driven by dynamic spending on advertising in China; television and the internet will be the main marketing channels; and retailers will be the dominant buyers in the global advertising […]
September 15, 2014
TV continues to dominate the ad market in most emerging market economies (EMEs), as it helps businesses reach the majority of consumers in these markets.
September 11, 2014
All is not quiet on the Eastern Front. The Russian alcoholic drinks market– once upon a time lauded as a lynchpin of a BRIC narrative now in tatters- is already reeling under the pressure of excise tax hikes, maturity induced headwinds, advertising bans and relentlessly tightening legislation. Somewhat perversely, these are the good news- largely […]
May 17, 2018
In September, I contributed to a BBC radio programme on the vexed topic of the advertising of e-cigarettes. It was a successful venture on the whole (they left in my vaguely amusing reference to Harold Wilson’s pipe but removed my whimsical questioning-out-loud of my qualification, as an Irishman, for the task of speaking about the […]
May 17, 2018
While in many peoples’ minds, it is synonymous with Hello Kitty merchandise and a quintessentially Japanese predilection for sugary appeal based on child-like design sensibilities, Kawaii culture is a trend that is manifesting itself globally. According to Teri J.Silvio, an academic at the Institute of Ethnology in Taipei City-based Academia Sinica: “Cute objects provide a […]
June 23, 2011
Companies today face challenges in reaching the customer. Thirty years ago, advertisers could have reached most of the US population by advertising on the three TV networks and the Sunday newspaper. Now, Americans have access to 300+ cable channels and increasingly avoid TV commercials by using DVRs (Digital Video Recorders) to skip over advertisements. Some […]
https://blog.euromonitor.com/wp-content/uploads/2018/05/iconEMICroppedSquare-150x150.png
October 12, 2014
In this podcast, we discuss up-and-coming digital advertizing markets, digital and mobile innovations and future prospects for the the industry. Download as MP3
Listen

About Our Research

Request a complimentary demonstration of our award-winning market research today.