The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Euromonitor International’s Global Consumer Trends survey data reveals new trends regarding the lifestyle of the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save and spend money, change and adapt digital habits and ethical living. This year’s survey results uncovered new trends within consumer eating patterns and meal preparation.
For example, with competing family, work and personal priorities, it is no surprise that cooking falls by the wayside for many consumers, who then resort to ready meals, takeaway and delivery. This is especially true for Gen Z and young millennials under 25. Meal preparation kits have emerged to fill the need of consumers, particularly those in their 20s and 30s, who would rather spend time on non-cooking activities, but who also recognise the benefits of cooking at home. Successful, convenient meal solutions will also include premium ingredients and readily available nutrition information, as nearly one-third of consumers report closely read nutrition labels.
To learn more about the latest Lifestyles trends, download our free survey extract or request a demonstration of Passport. If you’re a current client, the full system refresher highlighting key survey findings across all major consumer lifestyles areas can be found in Passport.