Lifestyles Survey Trends in 2017: Efficiency Crucial When Cooking at Home
Euromonitor International’s Global Consumer Trends survey data reveals new trends regarding the lifestyle of the 2017 consumer. Key themes of these trends offer insights into areas like how consumers prepare their meals, travel, react to economic shifts, save and spend money, change and adapt digital habits and ethical living. This year’s survey results uncovered new trends within consumer eating patterns and meal preparation.
For example, with competing family, work and personal priorities, it is no surprise that cooking falls by the wayside for many consumers, who then resort to ready meals, takeaway and delivery. This is especially true for Gen Z and young millennials under 25. Meal preparation kits have emerged to fill the need of consumers, particularly those in their 20s and 30s, who would rather spend time on non-cooking activities, but who also recognise the benefits of cooking at home. Successful, convenient meal solutions will also include premium ingredients and readily available nutrition information, as nearly one-third of consumers report closely read nutrition labels.
Did you know?
- 26% of consumers under 25 spend less than 15 minutes preparing dinner
- 48% of consumers under 25 currently use or have used a subscription service
- 19% of consumers under 25 who have used a subscription service have tried a meal preparation kit
To learn more about the latest Lifestyles trends, download our free survey extract or request a demonstration of Passport. If you’re a current client, the full system refresher highlighting key survey findings across all major consumer lifestyles areas can be found in Passport.