Sub-Saharan Africa: The Next Retailing Frontier

Retailing in Sub-Saharan Africa, with 10% CAGR for 2008-2013, showed the fastest growth globally, driven by socioeconomic factors, such as rising GDP, consumer expenditure and increasing urbanisation. Disposable income in Africa’s largest cities is rocketing, creating a favourable playground for retailers. Encouraged by these developments, international companies, including Shoprite Holding Ltd, Wal-Mart Stores Inc and Internationale Spar Centrale BV, plan further expansion in the region.

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