Strauss FMCG Global Presence and Opportunities
Strauss is a versatile, mid-sized food (US$1.0 billion) and beverage (US$1.2 billion) player, with global ambition. Its US dips business leads as a result of its flavours range, healthy product image and strong retail distribution. In coffee, Strauss may find it hard to sustain its global rank in the medium term, and it needs to address its absence from key growth markets and accelerate its pod development. Brazil’s JV Strauss/São Miguel is expected to help with Strauss’ local penetration.