Premium
cosmetics are recovering following a difficult period at the onset of the
economic downturn. Premium cosmetics players focus on brand experience
through high tech, targeted and more customised innovation, while increasing
the scope of consumer interaction with the brands, both in store and in the
digital space.

Download a sample of our report “Strategies to succeed in the fast evolving premium beauty market”

Related articles

The Parallel Trajectories of Apparel and Beauty, Part I: Functional Divergence

Analyst Pulse: Economy, Standard, Premium or Luxury? Brand Perceptions Around the World

From the Closet to the Dressing Table: Apparel Brands Enter the Colour Cosmetics Fray