Status – The State of Global Automatic Dishwashing

The State of Global Dishwashing

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Automatic dishwashing consumption is very much concentrated in developed markets, where value growth has been sluggish. In emerging markets urbanisation combined with growing numbers of women in employment appear to have introduced a scenario where automatic dishwashing may be more acceptable if not affordable. While opportunity does exist tapping into these markets will be no easy task, although rewards will be great if broader acceptance can be fostered amongst this growing middle class.