Sports and Mega-events Tourism: Big Rewards but High Risks

Sports and mega-events tourism is a booming business, with events such as the Olympics and the FIFA World Cup leading the way. Opportunities to accelerate infrastructure projects often exist, whilst hotel openings tend to occur at a breakneck pace in time for the event. However, despite the supposed tourism boom, mega-events often displace more visitors than they increase arrivals, and costs can be difficult to control.

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