Soft Drinks Category Forecasted to have the Most Value Growth 2011-2016

111221_SD-Soft Drinks Category Forecast

 

 

 

 

 

 

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The global implications of soft drinks growth are very different depending on whether the focus is volume or value. Bottled water is the fastest growing category based on volume in 45 countries. However, based on value bottled water is growing fastest in only 17 countries.