Sofia: Affordable European Tourism Destination

Although tourists heading to Bulgaria tend to favour the Black Sea resorts, the capital city draws growing attention too.

According to Euromonitor International’s Sofia City Review, the number of international tourist arrivals to Sofia has risen by 8% per year on average since 2009. The affordability of Sofia is a strong factors for international tourists coming to the city. The Bulgarian capital has been appointed as the most affordable European tourist destination by multiple ratings, including the TripAdvisor TripIndex Cities and Trivago Hotel Price Index, as of 2013. According to the latter, spending a night in the Bulgarian capital costs seven times less than in Geneva, four times less than Milan or Paris, and two times less than neighbouring Bucharest.

High-Quality Internet Access

In the 2009 Broadband Quality Research Report, drafted by the University of Oxford and the University of Oviedo, and sponsored by Cisco, Bulgaria’s capital came 10th in the world for the quality of its Internet access. The report awarded Sofia 56 points out of a possible 100, ranking it next to technologically advanced metropolises such as Seoul and Osaka.


Ranwah Abdulrazzaq and Andrea Fogliati look forward to visiting Sofia for the AMICAL 2015 conference, 27-30 May at the American University in Bulgaria.  Hear Ranwah speak on how to maximize our socioeconomic and business information for teaching and research.  See the full AMICAL presentation schedule.

Visit our booth and speak with us to find out why 80% of the top global business schools subscribe to Passport, our market research database.