Snacking occasions have increased as have the types of products that are being consumed as snacks. Encompassing one third of the world´s value of Packaged Food, the Americas are a diverse region of snacking. Some Latin American countries show opportunities as consumers shift away from artisanal / unpackaged snacks while the more developed North American countries need to focus on innovation to meet the latest consumer needs in order to grow. Health and wellness regulation and trends as well as convenience play a major role in the category´s development and performance. Who will be the winners and losers of this market?