Small Sizes in Asia Provide Strongest Hair Care Packaging Growth

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Global volume sales of hair care packaging are set to grow at a CAGR of 3% over 2014-2019, to the benefit of HDPE bottles and flexible plastic, the most common pack types for conditioner and shampoos, respectively. Fastest growing developing markets show two trends: while in China and Brazil consumers favour economical HDPE bottles, in India, Indonesia and the Philippines, consumers opt for smaller sizes for shampoo, sold in single use flexible plastic, as they offer immediate affordability.