Silicone Struggles to Take Off in Key Homewares Categories

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Silicone enjoys several important advantages over more traditional material, such as ceramic, glass and metal, in the kitchen. It is more flexible, more durable, easier to clean, more versatile and requires little storage space as it can be rolled up. Silicone also enables manufacturers to provide consumers with more options in terms of colour, shape and design than traditional cookware materials. Despite of these advantages, consumers remain lukewarm towards silicone.

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