-
Category
- Africa
- Alcoholic Drinks
- Analytics
- Apparel & Footwear
- Articles
- Asia
- Australia
- Automotive
- Beauty & Personal Care
- Cities
- Company News
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- CSR
- Datagraphics
- Digital Consumer
- Economies & Consumers
- Education
- Ethical Labels
- Europe
- Events
- Eyewear
- Free Market Research
- Fresh Food
- Global
- Health & Wellness
- Hidden Content
- Home & Garden
- Home Care
- Hot Drinks
- Industrial
- Ingredients
- Institutional Channels
- Latin America
- Luxury Goods
- Main Feature
- Megatrends
- Middle East
- MRX 101
- Natural Resources
- North America
- Nutrition
- Packaged Food
- Packaging
- Passport
- Personal Accessories
- Pet Care
- Podcasts
- Popular Posts
- Press Resources
- Retailing
- Soft Drinks
- Sports & Entertainment
- Survey Results
- Tissue & Hygiene
- Tobacco
- Top 10 Global Consumer Trends 2019
- Toys & Games
- Travel
- Videos
- VisApps
- On-Demand
- Webinars
- White Papers
- Podcasts
- Videos
-
Tags
- A-B InBev
- Adidas
- advertising
- affordable luxury
- Africa
- ageing
- agriculture
- air treatment
- Airbnb
- airlines
- alcoholic drinks
- Alibaba
- Amazon
- analgesics
- Android
- anti-ageing
- apparel and footwear
- Apple
- apps
- arab spring
- Argentina
- ASEAN
- Asia Pacific
- athleisure
- austerity
- Australasia
- Australia
- automotive
- awards
- baby food
- baked goods
- Bangladesh
- banking
- bankruptcy
- Barcelona
- beauty and personal care
- beer
- Belarus
- beverage packaging
- beverages
- birth rate
- Black Friday
- black market
- bottled water
- bottom of the pyramid
- branding
- Brazil
- breaking news
- brexit
- BRICS
- Bulgaria
- Burberry
- Burger King
- business
- business dynamics
- business environment
- Cadbury
- cafe
- CAGR
- Canada
- cannabis
- carbonates
- cards
- Carrefour
- case study
- Cedric Bra
- celebrity
- CES
- chain
- challenges
- champagne
- channel
- cheese
- children
- Chile
- China
- Chinese
- Chipotle
- chocolate
- christmas
- cider
- cigarettes
- circular economy
- cities
- city travel briefings
- clean label
- climate change
- Coca-Cola
- Cocoa
- coconut water
- coffee
- coffee pods
- Colombia
- commerce
- commodities
- commodities roundup
- company profiles
- competition
- confectionery
- connected consumer
- connectivity
- consolidation
- consumer appliances
- consumer behavior
- consumer electronics
- consumer expenditure
- consumer finance
- consumer foodservice
- consumer health
- consumer lifestyles
- consumer surveys
- consumer trends
- consumers
- contact lenses
- convenience
- corn
- corruption
- cosmetics
- countries
- Crimea
- CSR
- Cuba
- culture
- Cyber Monday
- dairy
- Danone
- data
- debt
- Dell
- demand
- demographics
- detergent
- developed economies
- developing economies
- diabetes
- Diageo
- diet
- digital
- digital consumer
- direct selling
- dishwashers
- disposable income
- distribution
- Dubai
- e-book
- e-cigarettes
- Eastern Europe
- economic outlook
- economies
- edible oils
- education
- Egypt
- electric vehicles
- Electrolux
- emerging markets
- energy
- England
- environmental
- ESOMAR
- Ethical Labels
- EU
- Euromonitor events
- Europe
- European Union (EU)
- Eurozone
- Eurozone crisis
- event recaps
- events
- expansion
- exports
- eyewear
- fashion
- Fashion Friday
- fast casual
- fast fashion
- fast food
- FDA
- fibre
- FIFA
- finance
- Finland
- flavour
- FMCG
- food
- food safety
- food waste
- forecast
- foreign direct investment (FDI)
- fragrances
- France
- free report
- free trade
- French
- fresh food
- frozen food
- functional beverages
- functional food
- Gap
- GDP
- gender
- generation
- Germany
- Gin
- glass
- global
- global financial crisis
- globalcast
- gluten-free
- government
- grain
- Greece
- green
- Green Mountain
- grocery
- growth
- H&M
- Haier Group
- hair care
- Halal
- Hasbro
- health and wellness
- healthcare
- healthy living
- Heineken
- Hershey
- holiday retailing
- holidays
- home and garden
- home care
- Hong Kong
- hot drinks
- households
- Hungary
- ice cream
- Ikea
- illicit trade
- immigration
- imports
- in-cosmetics
- income
- income inequality
- Indesit
- India
- Inditex
- Indonesia
- industrial
- industry 4.0
- inflation
- infographic
- infrastructure
- ingredients
- innovation
- instant coffee
- intelligence
- interactive
- internet
- internet of things
- internet retailing
- interview series
- investment
- Iran
- IRCE
- Ireland
- Italy
- Japan
- Japanese
- jewellery
- juice
- Keurig
- KFC
- Kraft
- L'oreal
- labour
- Latin America
- laundry
- Lego
- LG
- licensing
- Lithuania
- local
- lodging
- loyalty
- luggage
- Luxottica
- luxury goods
- LVMH
- Malaysia
- manufacturing
- market
- market share
- marketing
- Mattel
- McDonald's
- meat
- media
- megatrends
- men's grooming
- MENA
- mergers and acquisitions
- Mexico
- Michael Kors
- Microsoft
- middle class
- middle east
- migration
- milk
- millennials
- mobile
- mobile phones
- mobile retailing
- mobile wallet
- Mondelez
- Money20/20
- monthly health series
- Moscow
- mrx 101
- nappies/diapers
- natural
- natural gas
- natural resources
- Nespresso
- Nestle
- New consumerism
- new markets
- new product
- New Zealand
- news
- NFC
- Nigeria
- Nike
- non-alcoholic
- North Africa
- North America
- Norway
- nutrition
- obesity
- oil
- Olympics
- omnichannel
- one-child-policy
- online
- organic
- over the counter (OTC)
- packaged food
- packaging
- Pakistan
- Paris
- partnership
- Passport
- Passport GMID
- path to purchase
- payments
- Paypal
- Pepsi Co.
- personal accessories
- personalisation
- Peru
- pet care
- pet food
- PET packaging
- pharmaceutical
- Philippines
- podcast
- Poland
- politics
- pollution
- population
- Portugal
- Portuguese
- premium
- premiumisation
- presentation
- Press Release
- price
- private label
- probiotics
- Procter & Gamble (P&G)
- product
- production
- products
- protein
- purchase
- Qatar
- quarterly results
- quick facts
- Ranked
- ranking
- recession
- recovery
- Red Bull
- region
- regulations
- resources
- retailing
- Romania
- RTD
- Russia
- SABMiller
- sales
- Samsung
- sanctions
- Saudi Arabia
- scotch
- Sephora
- sharing economy
- ShopTalk
- Singapore
- Singles Day
- skin care
- slowdown
- smart home
- smartphones
- smoking
- snacks
- social media
- soda
- soft drinks
- Sony
- South Africa
- South Korea
- Southeast Asia
- spain
- Spanish
- speaking engagements
- spectacles
- spirits
- sports and energy drinks
- sports and entertainment
- sports nutrition
- sportswear
- Starbucks
- statistics
- stevia
- store
- store visit
- stores
- strategy
- Sub-Saharan Africa
- subscription model
- sugar
- sugar tax
- summit
- Suntory
- super bowl
- supplement
- supplements
- survey
- Survey results
- sustainability
- Sweden
- sweeteners
- SWOT analysis
- tablets
- tax
- tea
- technology
- telecommunications
- televisions
- tequila
- terrorism
- Tesco
- Thailand
- tissue and hygiene
- tobacco
- Tokyo
- top 10
- Top 10 Global Consumer Trends
- Top 10 Global Consumer Trends 2019
- Top 100
- Top 100 Cities
- toys and games
- TPP
- trade
- travel
- Trump
- Trump downturn
- Turkey
- Ukraine
- unemployment
- Unilever
- United Arab Emirates (UAE)
- United Kingdom (UK)
- United States (US)
- urbanisation
- value
- vegan
- vegetarian
- video
- video games
- videos
- Vietnam
- virtual reality
- VisApp
- vitafoods
- vitamins and dietary supplements
- vodka
- Walmart
- watches
- water
- wealth
- wearables
- webinar
- weight management
- Western Europe
- wheat
- Whirlpool
- whiskey
- white paper
- Windows
- wine
- women
- World Cup
- World Travel Market (WTM)
- WTM
- Xbox
- Yariella Coello
- yoghurt
- youth
- Zara
The rise of gender-neutral parenting
For many parents, especially young Millennial parents in the US and parts of Western Europe, raising a child in a gender-neutral way, or close to this, is a key goal. This involves allowing a child to be themselves, and to avoid conforming to a gender stereotype that does not fit their personality.
This trend is, however, largely limited to middle-class homes in developed countries. In much of the developing world, gender stereotyping holds firm, except among a wealthy, educated, internationally minded elite.
Millennial parents and shifting attitudes to children’s gender roles
There is a shift evident in the attitude of many parents, particularly in developed markets, and especially among older Millennials who are becoming parents, towards a more gender-neutral approach to child raising, using neutral colours and with names suitable for either gender proving popular.
The changing role of mum and dad
The male / female family roles are very culturally dependent, but in many parts of the world are shifting gradually towards a more balanced partnership, with women more likely to work outside the home and men more likely to take an active role in chores and childcare. This is aided in some markets, particularly in Northern Europe, by improved maternity and paternity initiatives.
This shift in gender balance in the family plays a significant role in the raising of children outside traditional gender stereotypes, as children are exposed to more equal gender roles. Moreover, families that strive to balance gender roles between mother and father are more likely to actively pursue a lifestyle for their child which does not trap the child within the traditional stereotypes for his or her gender.
There are significant shifts towards gender neutrality, but this is mainly restricted to developed markets, while developing markets are instead seeing a push towards more gender-targeted products to add value.
In terms of products, the strongest opportunities lie in STEM toys, due to the huge push to encourage girls into this area, and the frequent failure of manufacturers to get the balance right between a girl-targeted toy and a gender restrictive toy. Modern takes on dolls, such as female action figures, are also key, as is active clothing for girls.