Winning Strategies in the Salt Reduction Battle

Author Picture By: Lydia Gordon 04/14/2011
Author Picture By: Euromonitor Research 04/14/2011

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In this episode of Globalcast, Mickael Dominguez, Health and Wellness Analyst at Euromonitor International, discusses the reasons behind the growing offer of better for you (BFY) reduced salt food products, examining the global performance of the category.

Learn about:

  • The health opinions behind sodium – is it really bad for you?
  • Who is pushing the manufacturers to offer products with less salt?
  • If we will see more reduced-salt products in the supermarkets
  • The forecast for BFY reduced salt packaged foods
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